Outsmarting Social Media: Profiting in the Age of Friendship Marketing (Paperback)

The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn’s pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and—above all—practical techniques. Read it, get ready for the future, and start reaping the rewards!

You’ll Learn How To:

• Discover where search and social media are headed, and what it means to you

• Implement strategies that work right now–and will work even better in the future

• Begin profiting from friendships, personal relationships, and tastemakers

• Start using today’s new currency of trust: likes, comments, retweets, shares, and video responses

• Use social discovery to deliver messages with stunning personal relevance

• Master the “Search and Sell” method for profitingfrom real-time search

• Sell through personalized recommendations delivered straight to smartphones

• Build your business with Foursquare and Facebook Places check-ins

• Learn effective, low-risk ways to use Groupon-style “daily deals”

• Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and

other verticals

• Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets

• Preview tomorrow’s most exciting new social players, platforms, products, and services

戰爭開始了。Google和Facebook之間的巨大戰役已經展開 - 而你可以利用它來獲得更多利潤！在這本書中，Evan Bailyn揭示了如何吸引基於友誼的推薦，這將比任何廣告或演算法更能激勵客戶。Bailyn解釋了當今互聯網巨頭正在爭奪搜索和社交媒體的未來，並展示了如何利用他們最新的創新來加強您的營銷。《Outsmarting Social Media》充滿了Bailyn的先驅客戶的案例研究，提供了詳細的預測、仔細的分析和實用的技巧。閱讀它，為未來做好準備，並開始收穫回報！

你將學到以下技巧：
• 發現搜索和社交媒體的未來走向，以及對你的影響
• 實施當下有效的策略，並在未來更好地發揮作用
• 從友誼、個人關係和意見領袖中獲利
• 開始使用現在的信任貨幣：讚、評論、轉推、分享和視頻回應
• 利用社交發現傳遞具有驚人個人關聯性的訊息
• 掌握實時搜索獲利的「搜索和銷售」方法
• 通過直接發送個性化推薦到智能手機來銷售
• 通過Foursquare和Facebook Places的簽到來建立您的業務
• 學習使用Groupon風格的「每日優惠」的有效、低風險方式
• 從娛樂、美容、購物、飲食、旅遊、健康和其他垂直領域的社交數據中獲利
• 為點擊付費、有機SEO和網絡展示廣告市場的新變化做好準備
• 預覽明天最令人興奮的新社交參與者、平台、產品和服務