Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Paperback)

David Amerland

Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Paperback)
  • 出版商: QUE
  • 出版日期: 2013-07-10
  • 售價: $825
  • 貴賓價: 9.5 折 $784
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 0789751348
  • ISBN-13: 9780789751348
  • 相關分類: 搜尋引擎優化 SEO

    • 立即出貨 (庫存=1)

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商品描述

Optimize Your Sites for Today’s Radically New Semantic Search

 

Breakthrough “semantic search” techniques are already transforming Google™’s search results.  If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what to do instead—in plain English.

 

David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google’s internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO!

 

• Learn how Google is delivering answers, not just links—and what it means to you

• Profit from Google Now™ and the fragmented, personalized future of search

• Prepare for Knowledge Graph™ by growing your online reputation, authority, and trust

• Stop using 10 common SEO techniques that no longer work

• Discover the truth about Trust Ranking™—and 10 steps to take right now

• Go way beyond keywords in today’s new era of content marketing

• Strengthen the “social signal” you create on Twitter, Facebook, Google+, and LinkedIn

• See why the “First Page of Google” is rapidly become obsolete

• Drive unprecedented business value from your online identity and influence

• Learn how Google captures meaning in unstructured data—and give it what it wants

• Plan for all “4 Vs” of semantic search: Volume, Velocity, Variety, and Veracity

• Rapidly transition from technical to strategic search optimization

 

http://helpmyseo.com/google-semantic-search.html

 

 

商品描述(中文翻譯)

優化您的網站以適應今天全新的語義搜索

突破性的「語義搜索」技術已經開始改變Google™的搜索結果。如果您想被找到，昨天的SEO技術已經不再有效。《Google語義搜索》以平易近人的語言告訴您應該怎麼做。

大衛·阿默蘭德揭示了知識圖譜™、信任等級™、權威等級™、個性化和移動搜索、社交媒體活動等等的奧秘。他深入了解Google的內部運作和最新專利，還揭示了社交網絡對您的SEO表現日益增長的影響。無論您是自己操作還是監督代理機構，這本書都是您下一代SEO的完整指南！

• 了解Google提供的「答案」，而不僅僅是連結 - 以及這對您意味著什麼
• 從Google Now™和搜索的分散化、個性化未來中獲利
• 通過提升您的網上聲譽、權威和信任來為知識圖譜做好準備
• 放棄不再有效的10種常見SEO技術
• 發現信任等級™的真相 - 以及立即採取的10個步驟
• 在當今內容營銷的新時代中超越關鍵詞
• 加強您在Twitter、Facebook、Google+和LinkedIn上創建的「社交信號」
• 看看「Google首頁」為何迅速過時
• 從您的網上身份和影響力中獲得前所未有的商業價值
• 了解Google如何捕捉非結構化數據的含義 - 並給予它所需的
• 規劃語義搜索的「4V」：容量、速度、多樣性和真實性
• 快速從技術性搜索優化轉變為戰略性搜索優化

http://helpmyseo.com/google-semantic-search.html

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