Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games 2nd Edition

How are market-leading products born?

Successful innovations may end up reaching a mainstream audience, but they never start off that way. That’s the paradox of innovation most entrepreneurs fail to embrace—the typical people in your market are not the ones you need to woo when bringing your idea to life.

Instead, find the “superfans” hidden in your audience: Those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to “play” with your idea gives you fast, accurate answers to your most pressing questions long before your product is built.

Game Thinking supercharges your progress

That’s where Game Thinking comes in. In this groundbreaking book, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.

During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.

Build successful products like a (game) master

Building on the principles of lean/agile design and design thinking, Game Thinking covers five powerful strategies you can use to create your next hit product:

1. Accelerate innovation by testing your highest risk assumptions first

2. Use insights from superfans to build a product that fits how people really behave

3. Keep customers engaged with a coherent and compelling customer journey

4. Improve your product concept by rapidly testing and tuning the core experience

5. Plot your development path with the Game Thinking roadmap

Get your hands on Game Thinking, and start innovating smarter today.

「市場領先產品是如何誕生的？」
成功的創新可能最終會觸及主流受眾，但它們從來都不是從這個角度開始的。這就是創新的悖論，大多數企業家無法接受——你市場上的典型消費者並不是你在將你的想法實現時需要討好的對象。

相反，要找到你受眾中隱藏的「超級粉絲」：那些願意冒險、願意忍受一個混亂或不完整的原型來解決你的產品將要解決的問題的人。向這些人展示你的想法。他們喜歡它的哪些地方？它似乎朝著錯誤的方向發展了嗎？讓這些早期粉絲「玩弄」你的想法，可以在你的產品建成之前，快速而準確地回答你最迫切的問題。

「遊戲思維」加速你的進展
這就是「遊戲思維」的作用。在這本開創性的書中，Amy Jo Kim提出了一套逐步系統，用於打造人們喜愛且持續喜愛的產品。秘訣是使用快速發展的遊戲行業在製作讓數百萬玩家沉迷於屏幕的遊戲時所使用的技巧，開發出「讓人無法放下」的產品。

在她參與開發《模擬市民》、《搖滾樂團》和《終極線上》等具有類型定義性的遊戲期間，Amy Jo發現，顧客會堅持使用能幫助他們在他們關心的事情上變得更好的產品，比如演奏樂器或領導團隊。Amy Jo利用她在遊戲中的見解，幫助像Netflix、Disney、紐約時報、Ubisoft和Happify等數百家公司更快、更聰明地創新，並推動長期參與。

像（遊戲）大師一樣打造成功的產品
在精益/敏捷設計和設計思維原則的基礎上，《遊戲思維》介紹了五種強大的策略，可用於創建下一個熱門產品：
1. 通過首先測試最高風險的假設來加速創新
2. 利用超級粉絲的見解來打造符合人們真實行為的產品
3. 通過一個連貫而引人入勝的客戶旅程保持客戶參與
4. 通過快速測試和調整核心體驗來改進產品概念
5. 使用《遊戲思維》路線圖規劃你的發展路徑

「獲取《遊戲思維》，從今天開始更聰明地創新。」