AI-Based Data Analytics: Applications for Business Management
暫譯: 基於AI的數據分析：商業管理應用

Chaudhary, Kiran, Alam, Mansaf

AI-Based Data Analytics: Applications for Business Management
  • 出版商: Auerbach Publication
  • 出版日期: 2023-12-29
  • 售價: $3,610
  • 貴賓價: 9.5 折 $3,430
  • 語言: 英文
  • 頁數: 244
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1032411767
  • ISBN-13: 9781032411767
  • 相關分類: Data Science

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include:

  • The role of Explainable AI in improving customer experiences in e-commerce

  • Sentiment analysis of social media

  • Data analytics in business intelligence

  • Federated learning for business intelligence

  • AI-based planning of business management

  • An AI-based business model innovation in new technologies

  • An analysis of social media marketing and online impulse buying behaviour

AI-Based Data Analytics: Applications for Business Management has two primary focuses. The first is on analytics for decision-making and covers big data analytics for market intelligence, data analytics and consumer behavior, and the role of big data analytics in organizational decision-making. The book's second focus is on digital marketing and includes the prediction of marketing by consumer analytics, web analytics for digital marketing, smart retailing, and leveraging web analytics for optimizing digital marketing strategies.

商品描述(中文翻譯)

本書涵蓋了與行銷和商業分析相關的各種主題。它探討了組織如何通過數據分析在適當的時機做出更好的決策來增加利潤。本書適合在商業和行銷、大數據分析以及組織決策領域工作的學生、從業者、行業專業人士、研究人員和學者。書中的重點包括：

- 可解釋的人工智慧（Explainable AI）在改善電子商務客戶體驗中的角色
- 社交媒體的情感分析
- 商業智慧中的數據分析
- 用於商業智慧的聯邦學習（Federated Learning）
- 基於人工智慧的商業管理規劃
- 新技術中的基於人工智慧的商業模式創新
- 社交媒體行銷和線上衝動購買行為的分析

《基於人工智慧的數據分析：商業管理的應用》有兩個主要重點。第一個重點是針對決策的分析，涵蓋市場情報的大數據分析、數據分析與消費者行為，以及大數據分析在組織決策中的角色。該書的第二個重點是數位行銷，包括通過消費者分析預測行銷、數位行銷的網頁分析、智慧零售，以及利用網頁分析來優化數位行銷策略。

作者簡介

Dr. Kiran Chaudhary is an Assistant Professor in the Department of Commerce, Shivaji College, University of Delhi and has 12 years of teaching and research experience. She earned a Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. A distinguished student winning various awards of recognition, she is a book author as well as conference and journal paper author.

Dr. Mansaf Alam is an Associate Professor in the Department of Computer Science, Faculty of Natural Sciences, Jamia Millia Islamia University, New Delhi, India. He has also been Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and the Editor-in-Chief for Journal of Applied Information Science. A journal and conference paper author, he conducts research in such area as big data analytics, machine learning & deep learning, cloud computing, cloud database management systems, object- oriented database systems, information retrieval, and data mining. His other academic activities include journal reviewer, member of conference program committees, journal editorial board member, and book author.

作者簡介(中文翻譯)

基蘭·喬杜哈里博士是德里大學希瓦吉學院商業系的助理教授，擁有12年的教學和研究經驗。她在印度庫魯克舍特拉大學獲得市場營銷的博士學位。她的研究領域包括市場營銷、人力資源管理、組織行為以及商業和公司法。作為一名優秀的學生，她獲得了多項榮譽獎項，並且是書籍作者以及會議和期刊論文的作者。

曼薩夫·阿拉姆博士是印度新德里賈米亞·米利亞·伊斯蘭尼亞大學自然科學學院計算機科學系的副教授。他曾擔任印度電子和信息技術部的青年教職研究員，以及《應用信息科學期刊》的主編。他是一位期刊和會議論文的作者，研究領域包括大數據分析、機器學習與深度學習、雲計算、雲數據庫管理系統、面向對象的數據庫系統、信息檢索和數據挖掘。他的其他學術活動包括期刊審稿人、會議程序委員會成員、期刊編輯委員會成員以及書籍作者。

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