Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World
Don Tapscott, Alex Tapscott
- 出版商: Portfolio
- 出版日期: 2016-05-10
- 售價: $1,050
- 貴賓價: 9.5 折 $998
- 語言: 英文
- 頁數: 368
- 裝訂: Hardcover
- ISBN: 1101980133
- ISBN-13: 9781101980132
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相關分類:
區塊鏈 Blockchain、Fintech
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相關主題
商品描述
The technology likely to have the greatest impact on the future of the world economy has arrived, and it’s not self-driving cars, solar energy, or artificial intelligence.
It’s called the blockchain.
The first generation of the digital revolution brought us the Internet of information. The second generation—powered by blockchain technology—is bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better.
Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s the technology that drives bitcoin and other digital currencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certificates to insurance claims and even votes.
Why should you care? Maybe you’re a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps you’re an immigrant who’s sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business.
And those examples are barely the tip of the iceberg. This technology is public, encrypted, and readily available for anyone to use. It’s already seeing widespread adoption in a number of areas. For example, forty-two (and counting) of the world’s biggest financial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions.
As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored.
Don Tapscott, the bestselling author of Wikinomics, and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and utterly foundational book about the future of the modern economy. Blockchain Revolution is the business leaders’ playbook for the next decade and beyond.
商品描述(中文翻譯)
未來世界經濟最有可能產生最大影響的技術已經出現,而它不是自駕車、太陽能或人工智慧。
它被稱為區塊鏈。
數位革命的第一代帶給我們的是資訊互聯網。由區塊鏈技術驅動的第二代則帶給我們價值互聯網:一個新的分散平台,可以幫助我們重新塑造商業世界,並改變人類事務的舊秩序。
區塊鏈是一個巧妙簡單、革命性的協議,通過維護一個防篡改的公共價值分類帳,使交易同時匿名和安全。儘管它是推動比特幣和其他數位貨幣的技術,但其基礎框架有潛力遠遠超越這些,幾乎可以記錄人類價值的一切,從出生和死亡證明到保險索賠甚至選舉。
為什麼你應該關心呢?也許你是一個熱愛音樂的人,希望藝術家能夠靠藝術謀生。或者你是一個消費者,想知道漢堡肉真正來自哪裡。也許你是一個移民,厭倦了支付高額費用將錢匯回家鄉給親人。或者你是一個企業家,正在尋找一個新的平台來建立業務。
而這些只是冰山一角。這項技術是公開的、加密的,任何人都可以使用。它已經在許多領域得到廣泛應用。例如,包括高盛、摩根大通和瑞士信貸在內的四十二家全球最大金融機構已組成聯盟,研究區塊鏈以實現更快速和更安全的交易。
與之前的重大範式轉變一樣,區塊鏈將產生贏家和輸家。儘管機會無限,但不可忽視破壞和混亂的風險。
暢銷書《維基經濟學》的作者唐·塔普斯科特和他的兒子、區塊鏈專家亞歷克斯·塔普斯科特為我們帶來了一本經過精心研究、易讀且基礎性的關於現代經濟未來的書籍。《區塊鏈革命》是未來十年及以後商業領袖的指南。