Real-Time Marketing and PR, Revised: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now (Paperback)

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.

Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:

• Develop a business culture that encourages speed over sloth
• Read buying signals as people interact with your online information
• Crowdsource product development, naming, and even marketing materials such as online videos
• Engage reporters to shape stories as they are being written
• Command premium prices by delivering products at speed
• Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers

Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

在今天這個時刻總是連接的世界中，發起有效的即時溝通以取得勝利。

過去，你可以提前計劃好你的市場營銷和公共關係計劃，然後按照你的時間表發布它們的日子已經過去了。現在的「即時」意味著新聞在幾分鐘內傳播，而不是幾天。這意味著公司可以根據客戶的反饋或市場上的事件即時開發（或改進）產品或服務。這也是企業看到機會並第一時間行動的時候。在這本引人入勝的續集《行銷和公共關係的新規則》中，大衛·米爾曼·斯科特揭示了將您的業務帶入即時時代的實踐步驟。

了解如何在事件發生時靈活行動和反應，將您的品牌定位於網絡的時刻世界中，避免尷尬的錯誤和失誤。《即時行銷和公共關係》還可以讓您：

- 培養一種鼓勵速度而不是懶散的企業文化
- 在人們與您的在線信息互動時讀取購買信號
- 以眾包的方式進行產品開發、命名，甚至是網絡視頻等市場材料
- 吸引記者在他們撰寫文章時塑造故事
- 通過快速交付產品來獲得高價
- 部署技術來聆聽數百萬次在線討論並立即與客戶和買家互動

規模和媒體購買力已不再是決定性的優勢。如今重要的是速度和靈活性。當你的競爭對手忙於調整時，你可以抓住主動，開拓新渠道，並發展你的品牌。今天就掌握《即時行銷和公共關係》，成為第一個行動、第一個回應和第一個贏得勝利的人！