Transforming Business: Big Data, Mobility, and Globalization (Paperback)

A unique perspective of an evolved role for company leadership

Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Business: Big Data, Mobility and Globalization explores the influence of technology in the workplace and the implications to company culture, functional responsibilities and competitive advantage. This in-depth analysis illuminates emerging technological trends, the changing workforce, and the shifting face of business and industry while offering prescriptive guidance to leaders.

• Addresses how new technology trends - including mobility, cloud, big data and collaboration - are fundamentally changing the way work is conducted and how company leadership can tap into these trends to affect positive cultural reform
• Examines how the introduction of new technologies and the emergence of new business models are shifting traditional organizational roles, including HR, marketing, finance, and IT
• Takes an in-depth look at how the next-generation of top talent, represented by college students at the top universities, view their future workplace environment and how technology can become a meaningful magnet for recruitment and retention
• Zeroes in on how the integration of technology into the workplace differs between the United States and China and the implications to the global marketplace

What emerges from this book is an evolved role for company leadership, one of significant strategic value as cultural stewards capable of generating sustainable advantage for their companies in the most competitive market witnessed in decades.

Allison Cerra has more than 15 years experience in the telecommunications industry, working in both the service provider and equipment vendor categories. She has led the marketing, sales, and product strategy efforts for several new technologies including broadband, mobile, and video services. She holds two bachelor’s degrees from the University of South Florida and master’s degrees in Business Administration and Telecommunications from Southern Methodist University. In addition to Transforming Business, Allison is also the co-author of The Shift: The Evolving Market, Players and Business Models in a 2.0 World and Identity Shift: Where Identity Meets Technology in the Networked-Community Age and has published multiple whitepapers and articles about emerging user broadband trends and market potential for next-generation services.  She was recognized as the Outstanding Young Alumna from Southern Methodist University in 2011, honored by the Dallas/Fort Worth chapter of the American Marketing Association as CMO of the Year for 2011, and named to the Global Telecoms Business and Dallas Business Journal’s lists of the top 40 under 40 in 2012.  She serves on the boards of the World Affairs Council of Dallas/Fort Worth and the Telecommunications Industry Association.

Kevin Easterwood has more than 19 years experience in both the consumer electronics and telecommunications industries. He has led marketing teams focused on the definition, launch and ongoing support of advanced communications and technology solutions in business-to-business and business-to-consumer environments. Kevin holds two bachelor’s degrees from Southern Illinois University and a Master of Business Administration in International Marketing Management from the University of Texas at Dallas. In addition to being a co-author of Transforming Business, Kevin was also a principal researcher on the team behind both The Shift: The Evolving Market, Players and Business Models in a 2.0 World and Identity Shift: Where Identity Meets Technology in the Networked-Community Age.

Jerry Power has over 30 years experience in strategic marketing and business analysis in the telecommunications industry. With extensive expertise in the areas of mobility, optics, IP/data networking, and network management, Jerry has published numerous articles describing the impact of technology on business models and practices, network architectures, operational procedures, and users. His research efforts have been discussed in both The Shift: The Evolving Market, Players and Business Models in a 2.0 World and Identity Shift: Where Identity Meets Technology in the Networked-Community Age. His research on Identity Shift was recognized with the Outstanding Market Research award in 2012 by the Dallas/Fort Worth chapter of the American Marketing Association. Jerry holds a Master of Science in Computer Science from PennsylvaniaStateUniversity and has served on multiple industry committees and boards focused on improving the telecommunications industry and uncovering new, sustainable business models across the ecosystem.

一本書的獨特觀點：企業領導角色的演變

根據一項廣泛的研究項目的發現，該項目調查了美國和中國超過5500名企業員工和功能決策者， 《轉型商業：大數據、移動性和全球化》探討了技術在職場中的影響以及對公司文化、功能責任和競爭優勢的影響。這份深入分析揭示了新興技術趨勢、不斷變化的勞動力和商業和行業的變化，同時為領導者提供了指導建議。

本書討論了新技術趨勢（包括移動性、雲端、大數據和協作）如何從根本上改變工作方式，以及公司領導如何利用這些趨勢來實現積極的文化改革。它還探討了新技術的引入和新商業模式的出現如何改變傳統的組織角色，包括人力資源、市場營銷、財務和信息技術。本書深入研究了下一代頂尖人才（代表著頂尖大學的大學生）如何看待他們未來的工作環境，以及技術如何成為招聘和留任的有意義的吸引力。此外，本書還關注了技術在美國和中國職場中的整合方式以及對全球市場的影響。

本書揭示了公司領導角色的演變，成為具有重要戰略價值的文化管理者，能夠為公司在數十年來最具競爭力的市場中產生可持續的優勢。

作者Allison Cerra在電信行業擁有超過15年的經驗，曾在服務提供商和設備供應商類別中工作。她曾領導過寬頻、移動和視頻服務等多項新技術的市場營銷、銷售和產品策略工作。她擁有南佛羅里達大學的兩個學士學位，以及南衛理公會大學的工商管理碩士學位和電信碩士學位。除了《轉型商業》外，Allison還是《The Shift: The Evolving Market, Players and Business Models in a 2.0 World》和《Identity Shift: Where Identity Meets Technology in the Networked-Community Age》的合著者，並發表了多篇關於新興用戶寬頻趨勢和下一代服務市場潛力的白皮書和文章。她於2011年獲得南衛理公會大學傑出年輕校友稱號，並於2011年獲得達拉斯/沃斯堡美國營銷協會頒發的年度首席營銷官稱號，並於2012年入選全球電信業務和達拉斯商業雜誌的40位40歲以下傑出人才名單。她還擔任達拉斯/沃斯堡世界事務委員會和電信行業協會的董事會成員。

作者Kevin Easterwood在消費電子和電信行業擁有超過19年的經驗。他曾領導過市場營銷團隊，專注於商業對商業和商業對消費者環境中先進通信和技術解決方案的定義、推出和持續支持。Kevin擁有南伊利諾伊大學的兩個學士學位，以及德克薩斯大學達拉斯分校的國際營銷管理碩士學位。除了是《轉型商業》的合著者外，Kevin還是《The Shift: The Evolving Market, Players and Business Models in a 2.0 World》和《Identity Shift: Where Identity Meets Technology in the Networked-Community Age》的主要研究人員之一。

作者Jerry Power在戰略營銷和商業分析方面擁有超過30年的經驗。