The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions (Hardcover)

The era of Big Data as arrived, and most organizations are woefully unprepared. Slowly, many are discovering that stalwarts like Excel spreadsheets, KPIs, standard reports, and even traditional business intelligence tools aren't sufficient. These old standbys can't begin to handle today's increasing streams, volumes, and types of data.

Amidst all of the chaos, though, a new type of organization is emerging.

In The Visual Organization, award-winning author and technology expert Phil Simon looks at how an increasingly number of organizations are embracing new dataviz tools and, more important, a new mind-set based upon data discovery and exploration. Simon adroitly shows how Amazon, Apple, Facebook, Google, Twitter, and other tech heavyweights use powerful data visualization tools to garner fascinating insights into their businesses. But make no mistake: these companies are hardly alone. Organizations of all types, industries, sizes are representing their data in new and amazing ways. As a result, they are asking better questions and making better business decisions.

Rife with real-world examples and case studies, The Visual Organization is a full-color tour-de-force.

大數據時代已經來臨，但大多數組織對此毫無準備。許多人慢慢發現，像Excel電子表格、關鍵績效指標、標準報告，甚至傳統的商業智能工具都不足夠應對。這些老工具無法應對當今日益增長的數據流、數據量和數據類型。

然而，在這一切混亂中，一種新型組織正在崛起。

在《視覺化組織》一書中，屢獲殊榮的作家和技術專家Phil Simon探討了越來越多組織如何擁抱新的數據可視化工具，更重要的是，基於數據發現和探索的新思維。Simon巧妙地展示了亞馬遜、蘋果、Facebook、谷歌、Twitter等科技巨頭如何使用強大的數據可視化工具獲得對他們業務的迷人洞察。但別誤會：這些公司絕非孤立存在。各種類型、行業和規模的組織都在以新奇而驚人的方式呈現他們的數據。因此，他們提出了更好的問題並做出了更好的商業決策。

《視覺化組織》充滿了現實世界的例子和案例研究，是一本色彩繽紛的力作。