The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales（Hardcover）

"If you need more traffic, leads and sales, you need The Conversion Code."Neil Patel co-founder Crazy Egg"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."Oli Gardner co-founder Unbounce"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."Dan Stewart CEO Happy Grasshopper"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBombCapture and close more Internet leads with a new sales script and powerful marketing templatesThe Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online--the vast majority through social media, mobile apps, blogs, and live chat--before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

如果您需要更多的流量、潛在客戶和銷售額，您就需要《轉化代碼》。Neil Patel是Crazy Egg的聯合創始人，他說：“我們已經幫助了11,000多家企業產生了超過3100萬個潛在客戶，並認為《轉化代碼》是必讀的。”Oli Gardner是Unbounce的聯合創始人，他說：“我們曾經成功地完成了55%的合格約見，但通過實施《轉化代碼》，我們將這一數字提高到了76%。”Dan Stewart是Happy Grasshopper的首席執行官，他說：“《轉化代碼》中的策略非常有效，並立即幫助了我們整個銷售團隊。這本書以簡單易記、易於實施的方式解釋了銷售背後的科學。”Steve Pacinelli是BombBomb的首席市場營銷官，他說：“《轉化代碼》中的策略非常有效，並立即幫助了我們整個銷售團隊。這本書以簡單易記、易於實施的方式解釋了銷售背後的科學。”
《轉化代碼》提供了一個逐步指南，以增加現代互聯網驅動時代的銷售額。如今的消費者非常精明，他們有比以往更多的選擇。要吸引他們的注意力並將其轉化為收入，需要一種全新的市場營銷和銷售方法。本書提供了明確的指導，以征服向在線潛在客戶生成和內部銷售轉變的新範式。您將學習如何捕捉那些寶貴的互聯網潛在客戶，將其轉化為約見，並完成更多交易。無論產品或行業如何，這個經過驗證的過程都將增加潛在客戶的數量和質量，並提高您的銷售數字。
傳統的銷售和營銷建議越來越不相關，因為如今的消費者在線上花費更多的時間，而銷售人員通過電話、電子郵件和短信與潛在客戶聯繫，而不是與他們面對面會面。本書向您展示了如何找到他們，如何與他們互動，以及如何將您的公司定位為他們需求的理想解決方案。更有效地在線上與消費者互動，利用社交媒體、應用程序和博客的優勢以更少的成本獲得更多潛在客戶，將更多互聯網潛在客戶轉化為現實世界的潛在客戶和銷售約見，在每次通話中建立聯繫，並學習關閉更多銷售的確切措辭。商業世界正在遠離“面對面”的互動和傳統廣告。公司被迫首先在線上與潛在客戶接觸-絕大多數通過社交媒體、移動應用、博客和即時聊天-然後才能與他們面對面會面。昨天的營銷建議不再適用於今天精通技術、以移動為先、沉迷於社交媒體的消費者，而新的銷售環境要求您在消費者所在的地方與他們接觸並迅速與他們達成交易。《轉化代碼》為您提供了一個可行的藍圖，以捕捉互聯網潛在客戶並將其轉化為客戶。