Social Media Marketing All-in-One For Dummies (For Dummies (Computers))
暫譯: 社交媒體行銷全攻略(傻瓜書系列(電腦類))
Jan Zimmerman, Deborah Ng
- 出版商: For Dummies
- 出版日期: 2017-05-01
- 定價: $990
- 售價: 8.0 折 $792
- 語言: 英文
- 頁數: 752
- 裝訂: Paperback
- ISBN: 1119330394
- ISBN-13: 9781119330394
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相關分類:
行銷/網路行銷 Marketing
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相關主題
商品描述
Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.
Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line.
- Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more
- Offers tips for engaging your community and measuring your efforts
- Explains how to blend social media with your other online and offline marketing efforts
- Shows you how to leverage data to learn more about your community
Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
商品描述(中文翻譯)
暢銷的社交媒體行銷書籍
如今,透過社交媒體行銷您的業務已經不是選擇,而是絕對必要。在這本暢銷書的新版社交媒體行銷全攻略(Social Media Marketing All-in-One For Dummies)中,您將獲得全面的專家指導,了解如何利用最新的社交媒體平台來推廣您的業務、接觸客戶,並在全球市場中蓬勃發展。
社交媒體持續以驚人的速度演變,借助本指南,您將發現如何制定和維護成功的社交媒體策略,使用最新的戰術來接觸您的客戶,並利用數據對未來的活動和行銷活動進行調整。此外,您還將了解如何將您已經擁有的行銷智慧應用於潛在客戶所使用的社交媒體,幫助您接觸並留住更多客戶,增加銷售,提升利潤。
- 包括Facebook、Twitter、Pinterest、LinkedIn、YouTube等最新變更
- 提供與社群互動和衡量努力的技巧
- 解釋如何將社交媒體與其他線上和線下行銷工作結合
- 展示如何利用數據來深入了解您的社群
不要被拋在後頭!讓這本書幫助您充分利用每一分鐘和每一美元的行銷支出。