Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences(Hardcover)

Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You'll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field assessment, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization. You'll examine the many factors that influence the customer experience, and emerge with the insight to fine-tune your approach using the power of the cloud.

What kind of advantage is your company leaving on the table? This book guides you through the key drivers of customer success to help you optimize your approach and leverage the future of global technology.

• Learn the keys to competitive advantage in the digital era
• Gain insight into each element that affects customer experience
• Harness the power of the cloud to achieve customer success
• Follow a prescriptive framework for optimizing customer experience

We are in the golden age of IT innovation, but the majority of companies haven't even adopted cloud technology, much less begun to utilize its full business capabilities. Jump into the gap now, and reap the benefits as other struggle to catch up. Customer Obsessed gives you the guidance you need to achieve sustainable success in today's digital world.

透過優化客戶體驗，將雲端技術轉化為競爭優勢

《客戶至上》從雲端技術的角度探討客戶體驗，為您帶來一本尖端的客戶體驗手冊。雲端技術被譽為一個改變遊戲規則的因素，但最近的一份IDC報告顯示，它僅占總IT支出的不到3％；為什麼這麼多公司忽視了這樣一個巨大的資產呢？本書提供了一個高層次的概述，介紹了如何利用雲端技術獲得競爭優勢。您將學習如何將雲端技術整合到客戶體驗策略中，實現前所未有的成功水平。本書不僅僅是對現狀的評估，還提供了一系列具體的行動，讓您能夠立即利用雲端計算進行技術創新，並在組織的各個層面獲得更好的業務成果。您將研究影響客戶體驗的許多因素，並通過雲端技術的力量獲得微調策略的洞察力。

您的公司正在錯失哪些優勢？本書將引導您了解客戶成功的關鍵驅動因素，以幫助您優化策略並利用全球技術的未來。

- 學習數位時代的競爭優勢關鍵
- 洞察影響客戶體驗的每個元素
- 利用雲端技術實現客戶成功
- 遵循一個具體的框架來優化客戶體驗

我們正處於IT創新的黃金時代，但大多數公司甚至還沒有採用雲端技術，更不用說開始利用其完整的業務能力。現在就跳入這個空白，並在其他人努力追趕時獲得利益。《客戶至上》將為您提供在當今數位世界中實現可持續成功所需的指導。