The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration from the World's Best Business Models

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design

Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies.

The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones.

The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition.

In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools--such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map--enable readers to understand how to design invincible companies.

The Invincible Company:

● Helps large and small companies build their growth strategy and manage their core simultaneously

● Explains the world's best modern and historic business models

● Provides tools to assess your business model, innovation readiness, and all of your innovation projects

Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

「期待已久的國際暢銷書《商業模式創新》和《價值主張設計》的續集終於問世了。」

「Alex Osterwalder和Yves Pigneurs的《商業模式畫布》改變了全球創建和規劃新商業模式的方式。它被世界各地的企業、初創公司和顧問所使用，並在數百所大學中教授。經過多年研究世界上最佳公司如何開發、測試和擴展新商業模式，作者們終於完成了他們的定論。《無敵公司》解釋了每個組織可以從世界上最令人興奮的公司的商業模式中學到什麼。」

「本書解釋了亞馬遜、宜家、Airbnb、微軟和羅技等公司如何能夠創建極其成功的業務並顛覆整個行業。這些成功的核心不僅僅是出色的產品和服務，還有有利可圖的創新商業模式，以及在不斷推出新商業模式的同時改進現有商業模式的能力。」

「《無敵公司》提供了衡量、管理和加速創新的實用新工具，以及在推出新商業模式時降低風險的策略。作為您的增長戰略藍圖，《無敵公司》解釋了如何不斷保持領先於競爭對手。」

「深入的章節解釋了如何創建新的增長引擎，改變產品和服務的創建和交付方式，從每種商業模式中獲取最大利潤等等。新工具，如商業模式組合地圖、創新指標、創新策略框架和文化地圖，使讀者能夠了解如何設計無敵公司。」

「《無敵公司》：」

「● 幫助大型和小型公司同時建立增長戰略並管理核心」

「● 解釋了世界上最佳的現代和歷史商業模式」

「● 提供評估您的商業模式、創新準備度和所有創新項目的工具」

「以引人注目的四色呈現，並充滿實用的視覺和工具，《無敵公司》是商業領袖、企業家和創新專業人士必備的書籍。」