The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business
暫譯: 顧問聖經:如何啟動並成長為七位數的顧問業務

Weiss, Alan

  • 出版商: Wiley
  • 出版日期: 2021-06-22
  • 售價: $1,190
  • 貴賓價: 9.5$1,131
  • 語言: 英文
  • 頁數: 288
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1119776872
  • ISBN-13: 9781119776871
  • 海外代購書籍(需單獨結帳)

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商品描述

The new edition of bestselling real-world guide to consultancy success, from the "Rock Star of Consulting" Alan Weiss

The second edition of The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and bestselling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success. Step-by-step, this invaluable resource guides you through attracting clients, maximizing your value, and achieving your career goals.

In the decade since the first publication of The Consulting Bible, an array of significant developments has dramatically impacted the consulting profession: shifts in social consciousness, the Covid-19 pandemic, tele-consulting and virtual meetings, the globalization of the economy, the growth of social media, and many more. This exhaustively revised new edition provides specific approaches and techniques for mastering the new consulting environment and turning volatility and disruption into unlimited opportunities. Designed to help you become the authority and expert that organizations turn to again and again, this book is your one-stop resource for:

  • Building a strong global brand that draws people to you
  • Marketing remotely to reduce costs and allow for higher fees
  • Mastering the latest implementation techniques
  • Forging strong relationships with the buyers of a new generation
  • Selecting the consulting methodology that best fits your requirements
  • Writing proposals and creating testimonials and references
  • Using advanced technology to sell and deliver your services

Written for newcomers and veterans alike, The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice, Second Edition, is essential reading for every solo consultant, entrepreneur, and principal of a small consulting firm.

商品描述(中文翻譯)

暢銷實務指南《顧問聖經》新版本,來自「顧問界搖滾明星」艾倫·韋斯

《顧問聖經:創建和擴展七位數顧問業務所需的一切》的第二版仍然是顧問職業最全面且實用的指南,涵蓋從啟動到高成長,從行銷到實施的各個方面。傳奇顧問、演講者及暢銷書作者艾倫·韋斯將指導您如何創建獨立或精品顧問業務,並將其推向七位數的成功。這本寶貴的資源逐步引導您吸引客戶、最大化您的價值,並實現您的職業目標。

自《顧問聖經》首次出版以來的十年間,顧問職業經歷了一系列重大變化:社會意識的轉變、Covid-19疫情、遠程顧問和虛擬會議、經濟全球化、社交媒體的興起等等。這本經過全面修訂的新版本提供了具體的方法和技術,以掌握新的顧問環境,並將波動和擾動轉化為無限的機會。本書旨在幫助您成為組織反覆依賴的權威和專家,是您的一站式資源,涵蓋:


  • 建立強大的全球品牌,吸引人們靠近您

  • 遠程行銷以降低成本並提高收費

  • 掌握最新的實施技術

  • 與新一代買家建立強大的關係

  • 選擇最符合您需求的顧問方法論

  • 撰寫提案並創建推薦信和參考資料

  • 利用先進技術銷售和交付您的服務

《顧問聖經:創建和擴展七位數顧問業務所需的一切,第二版》是新手和資深人士必讀的書籍,對每位獨立顧問、企業家和小型顧問公司的負責人來說都是必不可少的。

作者簡介

ALAN WEISs, PHD, is a consultant, speaker, and bestselling author with the strongest independent consulting brand in the world (alanweiss.com). His firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, and over 500 other leading organizations. He keynotes several times a year at major conferences and has been a visiting faculty member at Harvard, Case Western Reserve, and a dozen other universities. His prolific publishing career includes over 500 articles and 60 books, some of which have been on universities' curricula and have been translated into 15 languages. Weiss is interviewed and quoted frequently in the media, and the New York Post calls him One of the most highly regarded independent consultants in America.

作者簡介(中文翻譯)

艾倫·韋斯(ALAN WEISS),博士,是一位顧問、演講者和暢銷書作者,擁有全球最強的獨立顧問品牌(alanweiss.com)。他的公司,Summit Consulting Group, Inc.,吸引了包括默克(Merck)、惠普(Hewlett-Packard)、通用電氣(GE)、梅賽德斯-奔馳(Mercedes-Benz)等在內的500多家領先組織作為客戶。他每年在主要會議上擔任多次主題演講,並曾擔任哈佛大學、凱斯西儲大學及其他十多所大學的客座教授。他的出版生涯非常豐富,包括500多篇文章和60本書籍,其中一些已被納入大學課程並翻譯成15種語言。韋斯經常在媒體中接受訪問和被引用,《紐約郵報》稱他為美國最受尊敬的獨立顧問之一。