International Business, 3/e (Paperback)

本書序言

●New section on Uncertain Global Business Landscape and Re-Globalization Debate.
●New focus on National Systems of Political Economy.
●Emphasis on post-COVID-19 pandemic changes such as digital transformation and emerging global supply-chain strategies.
●New case studies including one on diversity, equity and inclusion.
●New features such as caselets and exhibits covering the recent developments in the world such as McDonald's kosher menu in Israel, solar mamas of Sudan, and evolution of Islamic banking in Tanzania.

本書特色

With the incisive and comprehensive exploration of international business in the modern world, in this edition of International Business, an accomplished team of educators and business practitioners delivers a revitalized approach to the discipline that brings international business to life. This edition of the book includes one-of-a-kind chapters on sustainability, poverty, and innovation, as well as explorations of the COVID-19 pandemic and its effects on commerce, the business implications of social and civic justice, race, and inequality debates, and new case studies including one on equity, diversity, and inclusion at Microsoft. The book efficiently prepares students for the global economy and transforms the authors’ impressive international experience at multinational corporations into an indispensable pedagogical resource.

This international adaptation further strengthens the bond between the readers and the contemporary world of international business through the introduction of new case studies, caselets, illustrations, and exhibits related to India–Australia bilateral trade association, solar mamas of Sudan, evolution of Islamic banking in Tanzania, McDonald's kosher menu in Israel, and so on. It takes us through the emerging factors affecting the international business such as digital transformation and global supply-chain strategies post COVID-19. Critical thinking questions added at the end of each chapter will encourage the students to think analytically and delve deeper into the topic.

本書序言

- 新增關於不確定的全球商業環境和重新全球化辯論的章節。
- 新增對國家政治經濟體系的關注。
- 強調後COVID-19疫情變化，如數字轉型和新興全球供應鏈策略。
- 新增包括多元化、公平性和包容性在內的案例研究。
- 新增案例小節和展示，涵蓋麥當勞在以色列的猶太食品菜單、蘇丹的太陽媽媽們以及坦桑尼亞伊斯蘭銀行的發展等世界最新動態。

本書特色

在對現代國際商業進行深入全面的探索中，本版《國際商業》由一支傑出的教育家和商業從業者團隊提供了一種焕然一新的學科方法，使國際商業活躍起來。本書的這一版包括了關於可持續性、貧困和創新的獨特章節，以及對COVID-19疫情及其對商業的影響、社會和公民正義、種族和不平等辯論的商業影響的探索，還有新的案例研究，包括微軟公司的公平性、多樣性和包容性。本書有效地為學生們準備了全球經濟，並將作者在跨國公司的豐富國際經驗轉化為不可或缺的教學資源。

這本國際版進一步通過引入與印度-澳大利亞雙邊貿易協會、蘇丹的太陽媽媽們、坦桑尼亞伊斯蘭銀行的發展、麥當勞在以色列的猶太食品菜單等相關的案例研究、案例小節、插圖和展示，加強了讀者與當代國際商業世界之間的聯繫。它帶領我們了解影響國際商業的新興因素，如COVID-19後的數字轉型和全球供應鏈策略。每章結尾增加的批判性思考問題將鼓勵學生進行分析思考，深入探究主題。

Shad Morris, James Oldroyd
Brigham Young University, USA

Shad Morris, James Oldroyd
美國布里格漢楊大學

1 Globalization
2 International Business Analytic Tools
3 Political Systems
4 The Legal Environment
5 Economic Systems
6 Currency and Foreign Exchange
7 Trade Theories 
8 Culture 
9 Sustainability 
10 Poverty 
11 Technological Change and Infrastructure 
12 Global Innovation and Intellectual Property 
13 Country Selection and Entry Modes 
14 International Strategy 
15 International Organizational Structures 
16 Global Leadership 
17 Global Marketing 
18 Global Operations and Supply-Chain Management 
19 Global Human Resource Management 
20 Global Finance and Accounting

1 全球化
2 國際商業分析工具
3 政治體制
4 法律環境
5 經濟體制
6 貨幣和外匯
7 貿易理論
8 文化
9 可持續發展
10 貧窮
11 技術變革和基礎設施
12 全球創新和知識產權
13 國家選擇和進入模式
14 國際策略
15 國際組織結構
16 全球領導力
17 全球行銷
18 全球運營和供應鏈管理
19 全球人力資源管理
20 全球金融和會計