The Pricing Model Revolution
暫譯: 定價模型革命

Zatta, Danilo

The Pricing Model Revolution
  • 出版商: Wiley
  • 出版日期: 2022-04-25
  • 售價: $1,480
  • 貴賓價: 9.5 折 $1,406
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119900573
  • ISBN-13: 9781119900573

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

An incisive and accessible blueprint to pricing your company's products and services

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like:

  • How to make smart and innovative pricing a core component of your next product offering
  • How to distinguish between every new, future-oriented monetization approach
  • Which factors to consider when you're choosing on a new pricing model for your most popular products

An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

商品描述(中文翻譯)

為您的公司產品和服務定價的精闢且易於理解的藍圖
在定價模型革命：定價將如何改變我們在線上和線下的銷售和購買方式中，世界知名的定價專家Danilo Zattais提供了一個必不可少且引人入勝的藍圖，幫助您通過深刻的定價模型建立持久的競爭優勢。在這本書中，您將學會如何識別最適合您產品的貨幣化方法，以及如何執行對您的業務最有意義的方案。從免費增值（freemium）到訂閱制、按使用付費（pay-per-use），甚至神經定價（neuropricing），作者討論了所有可用的選項並告訴您如何選擇。
儘管這本書內容嚴謹且有證據支持，但定價模型革命避免了過於學術的視角，而是提供了具體的、實用的指導，讓您能立即應用以開始產生更多收入。您將學到以下內容：


  • 如何將聰明且創新的定價作為您下一個產品提供的核心組成部分

  • 如何區分每一種新的、面向未來的貨幣化方法

  • 在為您最受歡迎的產品選擇新的定價模型時，應考慮哪些因素


這本書是C級高管、經理、企業家和銷售團隊領導者的必讀書籍，定價模型革命應該在每位商業領袖的書架上，幫助他們深入了解當今推動營收增長和利潤的基礎主題之一。

作者簡介

DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor, with over 25 years' experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.

作者簡介(中文翻譯)

丹尼洛·扎塔（DANILO ZATTA），博士（PhD）、工商管理碩士（MBA），是一位世界知名的定價專家和管理顧問，擁有超過25年的經驗，為歐洲、北美及全球的藍籌企業、中小企業和投資者領導定價、銷售、收入增長和業務轉型項目。他在頂尖大學和企業活動中擔任主題演講者，並且指導高層管理人員追求收入卓越。丹在德國慕尼黑工業大學（TUM Munich）獲得收入管理和定價的博士學位，並在新加坡和法國的歐洲工商管理學院（INSEAD）獲得工商管理碩士學位。他的經濟學研究則是在愛爾蘭的都柏林大學（UCD）和意大利的盧伊斯大學（Luiss）完成的。

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