Multimedia Foundations: Core Concepts for Digital Design
Costello, Vic
- 出版商: Focal Press
- 出版日期: 2023-07-11
- 售價: $3,360
- 貴賓價: 9.5 折 $3,192
- 語言: 英文
- 頁數: 502
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1138391557
- ISBN-13: 9781138391550
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商品描述
Whether you are working using text, graphics, photography, sound, motion, or video, Multimedia Foundations covers the skills necessary to be an effective modern storyteller.
Presented in full color with hundreds of vibrant illustrations, this book trains readers in the principles and skills common to all forms of digital media production, enabling the creation of successful, engaging content, no matter what tools are used. Chapters feature useful exercises to cement core concepts and help readers develop planning, collaboration, design, and production skills. This third edition has been fully updated and includes new and revised illustrations, updated coverage of digital asset management and media workflows, a completely rewritten chapter on coding for web and mobile media, and new sections on design thinking, inclusive design, color theory, photography composition, interview and B-roll acquisition techniques, and editing stages and postproduction workflows.
Multimedia Foundations is a comprehensive resource for students in fields such as journalism, film production, animation and game design, web and graphic design, and other areas where modern media is produced.
A website with Instructor and Student Resources for this book includes a glossary of terms, chapter PowerPoints, and sample text banks.
商品描述(中文翻譯)
無論您是使用文字、圖形、攝影、音效、動畫或影片進行工作，《多媒體基礎》都涵蓋了成為一位有效的現代故事創作者所需的技能。本書以全彩色呈現，搭配數百個生動的插圖，培養讀者在所有數位媒體製作形式中共通的原則和技能，使其能夠創作成功且引人入勝的內容，無論使用何種工具。各章節設有有用的練習，以鞏固核心概念，幫助讀者發展規劃、協作、設計和製作技能。本書第三版已全面更新，包括新的和修訂的插圖，對數位資產管理和媒體工作流程的更新涵蓋範圍，全新撰寫的網頁和移動媒體編碼章節，以及關於設計思維、包容性設計、色彩理論、攝影構圖、訪談和B-roll採集技巧，以及編輯階段和後期製作工作流程的新節段。
《多媒體基礎》是一本綜合性資源，適用於新聞學、電影製作、動畫和遊戲設計、網頁和平面設計等領域的學生，以及其他現代媒體製作領域。
本書的網站提供教師和學生資源，包括詞彙表、章節投影片和樣本文本庫。
作者簡介
Vic Costello is an Associate Professor of Cinema and Television Arts in the School of Communications at Elon University, where he has taught courses in multimedia design and film and video production since 2001. His professional experience includes TV station operations, corporate video, media management, and multi-camera directing and producing of live events and awards shows. Dr. Costello has been a member of the Broadcast Education Association (BEA) for more than 25 years and has served in numerous leadership roles including BEA board president and chair of the BEA Festival of Media Arts. He holds a PhD in Communications from the University of Tennessee-Knoxville, an MA in Communications from Regent University, and a BS in Radio Television from Western Carolina University.
作者簡介(中文翻譯)
Vic Costello是Elon大學傳播學院的電影和電視藝術副教授，自2001年以來一直教授多媒體設計、電影和視頻製作等課程。他的專業經驗包括電視台運營、企業視頻、媒體管理以及多攝像機直播事件和頒獎典禮的導演和製片。Costello博士是Broadcast Education Association（BEA）的成員超過25年，並擔任過多個領導職務，包括BEA董事會主席和BEA媒體藝術節主席。他擁有田納西大學論壇學院的傳播學博士學位，Regent大學的傳播學碩士學位，以及西卡羅萊納大學的廣播電視學士學位。
