The Movie Business Book(paper)
Jason E Squire
- 出版商: Focal Press
- 出版日期: 2016-08-01
- 售價: $1,800
- 貴賓價: 9.5 折 $1,710
- 語言: 英文
- 頁數: 652
- 裝訂: Paperback
- ISBN: 1138656291
- ISBN-13: 9781138656291
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相關分類:
大數據 Big-data、行銷/網路行銷 Marketing
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商品描述
Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A must-read for film students and industry newcomers, this new edition features key movers and shakers, such as filmmaker-actor Jay Duplass, (The Puffy Chair, Cyrus), Marvel Studios President Kevin Feige, Walt Disney Studios Chairman Alan Horn, director Doug Liman (Edge of Tomorrow, Mr. and Mrs. Smith, Bourne Identity), National Amusements President Shari E. Redstone, Warner Bros. Pictures Worldwide Marketing Executive Vice President Blair Rich, and many others. A definitive sourcebook, it covers the nuts-and-bolts details about financing, revenue streams, marketing, globalization, micro-budgets and much more.
商品描述(中文翻譯)
《電影業務書》第三版以來,這個行業已經經歷了重大的變革和技術進步,本書匯集了各行業專家的觀點,提供了一個全面權威的概述,深入探討這個迷人的全球業務。這是電影學生和新進行業人士必讀的一本書,新版中介紹了一些重要的影響者,如電影製片人兼演員Jay Duplass(《The Puffy Chair》、《Cyrus》)、Marvel Studios總裁Kevin Feige、華特迪士尼影業董事長Alan Horn、導演Doug Liman(《明日邊界》、《史密斯夫婦》、《神鬼認證》)、National Amusements總裁Shari E. Redstone、華納兄弟影業全球市場營銷執行副總裁Blair Rich等等。這本書是一本權威的資料手冊,涵蓋了有關融資、收入來源、市場營銷、全球化、微預算等方面的細節。