Tough Things First: Leadership Lessons from Silicon Valley's Longest Serving CEO (Hardcover)

Ray Zinn

商品描述

Silicon Valley pioneer Ray Zinn, CEO of top microchip company Micrel for 37 years, shows entrepreneurs and executives how to lead and succeed by tackling the Tough Things First

In high school, Ray Zinn’s track coach told him he was too short to run the hurdles. Ray took this as a challenge and, after months of hard training, became the fastest hurdler on the team. That drive and self-discipline is, to Zinn, the essence of the entrepreneurial spirit. It’s what pushed him to achieve the impossible, founding a Silicon Valley microchip company―without venture capital―and turning it into a global empire with an enviable 37-year track record as CEO.

Tough Things First, the distillation of Ray Zinn’s astonishing career as CEO of Micrel, is a comprehensive head-to-toe training program for entrepreneurs and leaders―based on hard-won lessons in business and in life. Zinn’s tough-love approach gives you the guidance you need to:

• Find your vision, set your goals, and make them happen
• Build your business like you’d train your body: with heart, soul, mind, and passion
• Master the psychological disciplines that will sharpen your focus and drive
• Create a corporate culture that engages employees and inspires confidence
• Put people first and push them to achieve their personal best
• Tackle the tough jobs today―and ensure your success tomorrow

Zinn tells you what it takes to succeed in a world where markets are constantly changing, new technologies are emerging, and small startups are going head to head with industry giants. He shows you how to be a good leader and what you can do to make yourself even better. He reveals why discipline is the first and most important step―for the entrepreneur and the organization―and why people are your single most valuable resource. He offers practical, no-nonsense advice on processes and procedures, finances and growth creation, changing markets and new technology. But that’s not all.

The key to your success, Zinn explains, lies in your mind, your body, your vision, and your heart. This book shows you how to develop these interconnected skills, how to integrate them into your life and work, and how to handle the tough things first.


As the trailblazing founder and CEO of Micrel, Inc., one of the world’s leading microchip companies, Ray Zinn bootstrapped his company, achieved consistent profitability, and delivered a total equity value of more than $800 million at its acquisition. In 37 years of leading this publicly traded microchip empire, he saw it through the dot-com bust and Great Recession―with only one unprofitable year―relying on his discipline as a leader, passion as an inventor, and training as an athlete. In 2015, Zinn stepped down as Micrel’s CEO and is in the process of launching a Silicon Valley accelerator that will help business visionaries build profitable, enduring companies.

商品描述(中文翻譯)

硅谷先驅雷·辛(Ray Zinn)是頂尖微芯片公司Micrel的首席執行官,擔任該職位長達37年。他向企業家和高管展示了如何通過解決困難事項來領導和成功。

在高中時,雷·辛的田徑教練告訴他他太矮無法跨欄。雷將此視為挑戰,在經過幾個月的艱苦訓練後,成為了隊上最快的跨欄選手。對辛來說,這種驅動力和自律是創業精神的本質。這正是推動他實現不可能的目標,創立了一家硅谷微芯片公司(無需風險投資),並將其打造成一個擁有令人羨慕的37年CEO履歷的全球帝國。

《Tough Things First》是雷·辛作為Micrel首席執行官的驚人職業生涯的總結,是一個全面的企業家和領導者頭腦到腳趾的培訓計劃,基於在商業和生活中獲得的寶貴經驗。辛的嚴厲愛的方法為您提供了所需的指導,幫助您:

• 找到您的願景,設定目標並實現它們
• 像鍛煉身體一樣建立您的業務:用心靈、靈魂、頭腦和激情
• 掌握心理學的紀律,提高專注力和動力
• 創建一種能夠吸引員工並激發信心的企業文化
• 將人放在首位,推動他們達到個人最佳狀態
• 解決當下的困難工作,確保您的未來成功

辛告訴您在市場不斷變化、新技術不斷出現、小型初創公司與行業巨頭正面對抗的世界中取得成功所需的要素。他向您展示了如何成為一位優秀的領導者,以及您可以做些什麼來讓自己變得更好。他揭示了紀律是創業家和組織的第一步,也是最重要的一步,以及人是您最寶貴的資源。他提供了關於流程和程序、財務和增長創造、變化的市場和新技術的實用、直接的建議。但這還不是全部。

辛解釋說,您的成功關鍵在於您的思想、身體、願景和內心。本書向您展示了如何發展這些相互關聯的技能,如何將它們融入到您的生活和工作中,以及如何優先處理困難事項。

作為世界領先的微芯片公司Micrel, Inc.的創始人和首席執行官,雷·辛通過自給自足的方式創業,實現了持續盈利,並在其被收購時提供了超過8億美元的總股權價值。在37年的領導這家上市的微芯片帝國期間,他使其度過了互聯網泡沫和大衰退,只有一年未盈利,依靠他作為領導者的紀律、作為發明家的激情和作為運動員的訓練。2015年,辛辭去了Micrel的首席執行官職務,並正在啟動一家硅谷加速器,幫助商業願景家建立有利可圖、持久的公司。