Modern Management Concepts and Skills, 15/e (Paperback)
暫譯: 現代管理概念與技能，第15版（平裝本）

Samuel C CertoS , Trevis Certo

Modern Management Concepts and Skills, 15/e (Paperback)

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For courses in management.

 

Concepts and skills for the successful manager

Modern Management: Concepts and Skills takes a unique approach that helps students develop a specific management skill in each chapter. Organized around the functions of planning, organizing, influencing, and controlling, the content specifically focuses on how students can be more strategic and more creative, work as team members, become successful leaders, and more. The chapters are designed to build these skills, and others, to fulfill the core objective: To help students both obtain employment and flourish in the workplace. The 15th Edition contains new case studies and examples to reflect the most recent research and developments in this field, as well as updated information. 

 

MyLab™ Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Reach every student by pairing this text with MyLab Management

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

商品描述(中文翻譯)

## 內容描述

*針對管理課程。*

**成功經理所需的概念與技能**

**《現代管理：概念與技能》** 採取獨特的方法，幫助學生在每一章中發展特定的管理技能。內容圍繞計劃、組織、影響和控制的功能，特別專注於學生如何變得更具策略性和創造性，作為團隊成員工作，成為成功的領導者等。各章旨在培養這些技能及其他技能，以實現核心目標：幫助學生獲得就業並在職場中蓬勃發展。**第15版**包含新的案例研究和範例，以反映該領域最新的研究和發展，以及更新的信息。

**不包含 MyLab™ Management。** 學生們，如果 MyLab Management 是課程的推薦/必修組成部分，請向您的講師詢問正確的 ISBN。MyLab Management 只有在講師要求時才應購買。講師們，請聯繫您的 Pearson 代表以獲取更多信息。

**通過將本書與 MyLab Management 配對，觸及每位學生**

MyLab™ 是一個教學和學習平台，使您能夠觸及每位學生。通過將受信任的作者內容與數位工具和靈活的平台結合，MyLab 個性化學習體驗並改善每位學生的學習成果。

目錄大綱

PART I: INTRODUCTION TO MODERN MANAGEMENT

1. Introducing Modern Management: Concepts and Skills

2. Management and Entrepreneurship: Handling Start-Ups and New Ventures

 

PART II: MODERN MANAGEMENT CHALLENGES

3. Society, Ethics and Sustainability

4. Management and Diversity

5. Managing in the Global Arena

6. Creativity and Innovation

 

PART III: PLANNING

7. Plans and Planning Tools

8. Making Decisions

9. Strategic Planning: Strategies, Tactics, and Competitive Dynamics

 

PART IV: ORGANIZING

10. Fundamentals of Organizing

11. Responsibility, Authority, and Delegation

12. Human Resource Management

13. Changing Organizations: Stress, Conflict, and Virtuality

 

PART V: INFLUENCING

14. Influencing and Communication

15. Leadership 

16. Motivation

17. Groups and Teams

18. Building Organization Culture

 

PART VI: CONTROLLING

19. Controlling, Information, and Technology

20. Production and Control

 

Appendix: Managing: History and Current Thinking

目錄大綱(中文翻譯)

PART I: INTRODUCTION TO MODERN MANAGEMENT

1. Introducing Modern Management: Concepts and Skills

2. Management and Entrepreneurship: Handling Start-Ups and New Ventures

 

PART II: MODERN MANAGEMENT CHALLENGES

3. Society, Ethics and Sustainability

4. Management and Diversity

5. Managing in the Global Arena

6. Creativity and Innovation

 

PART III: PLANNING

7. Plans and Planning Tools

8. Making Decisions

9. Strategic Planning: Strategies, Tactics, and Competitive Dynamics

 

PART IV: ORGANIZING

10. Fundamentals of Organizing

11. Responsibility, Authority, and Delegation

12. Human Resource Management

13. Changing Organizations: Stress, Conflict, and Virtuality

 

PART V: INFLUENCING

14. Influencing and Communication

15. Leadership 

16. Motivation

17. Groups and Teams

18. Building Organization Culture

 

PART VI: CONTROLLING

19. Controlling, Information, and Technology

20. Production and Control

 

Appendix: Managing: History and Current Thinking

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