Practical Management Science, 6/e (Hardcover)
暫譯: 實用管理科學,第6版(精裝本)
Wayne L. Winston, S. Christian Albright
- 出版商: Cengage Learning
- 出版日期: 2018-01-01
- 售價: $1,352
- 語言: 英文
- 頁數: 888
- 裝訂: Hardcover
- ISBN: 1337406651
- ISBN-13: 9781337406659
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Practical Management Science, 6/e (AE-Paperback)【內含Access Code,經刮除不受退】
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商品描述
Help students take full advantage of the power of spreadsheet modeling with the book geared entirely to Excel 2016 -- Winston/Albright's PRACTICAL MANAGEMENT SCIENCE, 6E. This book integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. Theory blends with applied, relevant learning for a solid foundation, followed by practical, hands-on exercises that emphasize the methodologies. The book focuses on modeling rather than algebraic formulations and memorization of particular models. New and updated cases help highlight the latest changes in the accompanying @RISK and PrecisionTree add-ins. Optimization chapters incorporates "BigPicture" diagrams of spreadsheet models, while a new chapter emphasizes data mining. In addition, almost 30 updated tutorial videos clarify concepts and work through examples.
商品描述(中文翻譯)
幫助學生充分利用電子表格建模的力量,本書專門針對 Excel 2016 編寫——Winston/Albright 的《實用管理科學,第六版》。本書將建模整合到商業的所有功能領域——財務、行銷、運營管理——使用真實的範例和數據。理論與應用、相關的學習相結合,為學生打下堅實的基礎,隨後是強調方法論的實用、動手練習。本書專注於建模,而非代數公式和特定模型的記憶。新的和更新的案例幫助突顯隨附的 @RISK 和 PrecisionTree 附加元件中的最新變化。優化章節包含電子表格模型的「大圖」圖示,而新章節則強調數據挖掘。此外,近 30 部更新的教學視頻澄清概念並逐步演示範例。