The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
Blount, Jeb, Iannarino, Anthony
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商品描述
Upgrade your sales process by plugging into the new power of artificial intelligence
In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge.
The AI Edge isn't just another book about technology. Anthony Iannarino and Jeb Blount, the world's most prolific sales book authors and trainers, have come together to transform how you navigate the sales process by helping you plug into artificial intelligence. This groundbreaking, hands-on guide marries their unparalleled sales strategies, used by millions of salespeople, with the transformative power of AI. Drawing from cutting-edge research and real-world applications, the authors demystify AI and demonstrate its potential to give you more time to leverage your human advantage--creativity, empathy, and authenticity--to build deeper relationships and winning solutions that give you a leg up over the competition. Inside you'll find:
- Expert Guidance: Benefit from the combined wisdom of Blount and Iannarino, two giants in the sales realm, as they lay out the roadmap to plugging into an AI-augmented sales strategy
- Streamlined Processes & Empowered Engagement: Discover AI's role in automating repetitive tasks, freeing you to fully lean into the uniquely human side of sales: cultivating relationships, unleashing creativity, and offering unparalleled authenticity
- Sales Prompt Engineering: Get hands-on with tailored prompts that allow you to tap into generative AI and get better results in less time
- Powerful Messaging: Learn how AI, used effectively, can help you develop and go to market with powerful messaging and presentations that connect with stakeholder needs and separate you from the crowded field
- Intelligent Insights: Grasp how AI can be leveraged to surface insights that give you instant authority, grab stakeholder attention, and lead to richer, more productive sales conversations
- Research: Leverage the power of AI to build target prospecting lists that open pipeline opportunities while reducing cold calling and rejection
Navigating the world of AI might seem daunting, but with Iannarino and Blount at the helm, it's a journey of empowerment, innovation, and profound human connection. Embrace a future where technology and humanity come together and carve out your own AI Edge in sales.
商品描述(中文翻譯)
升級您的銷售流程，利用人工智慧的新力量
在當今競爭激烈的銷售世界中，銷售專業人士不斷在多重責任之間周旋，並在無情的競爭者海洋中航行，每個人都在尋找優勢。如果這個優勢來自於一個強大的工具，能讓您在銷售日中獲得更多時間，加速您的生產力，並仍然留有空間給建立關係所需的人性化觸感，那會怎樣呢？進入改變遊戲規則的人工智慧世界。進入《The AI Edge》。
《The AI Edge》不僅僅是一本關於技術的書。全球最具影響力的銷售書籍作者和培訓師安東尼·伊安納里諾（Anthony Iannarino）和傑布·布朗特（Jeb Blount）攜手合作，改變您導航銷售流程的方式，幫助您接入人工智慧。這本開創性的實用指南將他們無與倫比的銷售策略（數百萬銷售人員所使用）與人工智慧的變革力量結合在一起。作者根據前沿研究和實際應用，揭示了人工智慧的奧秘，並展示了它能讓您獲得更多時間來發揮人類的優勢——創造力、同理心和真誠——以建立更深層的關係和贏得競爭的解決方案。在書中，您將發現：
- 專家指導：受益於布朗特和伊安納里諾這兩位銷售領域巨人的智慧，他們為您鋪陳接入人工智慧增強銷售策略的路線圖。
- 精簡流程與賦能互動：發現人工智慧在自動化重複任務中的角色，讓您能夠全心投入銷售中獨特的人性化面向：培養關係、釋放創造力和提供無與倫比的真誠。
- 銷售提示工程：親自操作量身定制的提示，讓您能夠利用生成式人工智慧，在更短的時間內獲得更好的結果。
- 強大的訊息傳遞：學習如何有效使用人工智慧，幫助您開發並推向市場的強大訊息和簡報，與利益相關者的需求相連，並使您在擁擠的市場中脫穎而出。
- 智能洞察：了解如何利用人工智慧挖掘洞察，讓您瞬間獲得權威，吸引利益相關者的注意，並引導更豐富、更具生產力的銷售對話。
- 研究：利用人工智慧的力量建立目標潛在客戶名單，開啟管道機會，同時減少冷電話和拒絕的情況。
導航人工智慧的世界可能看起來令人生畏，但在伊安納里諾和布朗特的引領下，這是一段賦能、創新和深刻人際連結的旅程。擁抱一個科技與人性相結合的未來，並在銷售中開創您自己的人工智慧優勢。
作者簡介
JEB BLOUNT is the CEO and founder of Sales Gravy. He advises a who's who of the world's leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, and customer experience. Jeb helps individuals, teams, and companies across the globe sell more through keynotes, workshops, and digital learning. He was recently recognized as one of the Top 50 Most Influential Leaders in Sales and Marketing by Top Sales Magazine and one of the World's Top 30 Social Selling Influencers by Forbes.
ANTHONY IANNARINO spent twenty years selling and leading a sales force in the highly commoditized industry of staffing before becoming a writer and publishing daily at thesalesblog.com. During his time in sales, he recognized the strongest differentiation for a salesperson is their ability to create value for their prospective client within the sales conversation. Anthony spends much of his time drinking coffee, writing, speaking, facilitating workshops, and helping sales organizations transform their outdated, legacy approach with a modern, value-creating approach that buyers appreciate, and one that leads to revenue growth.
作者簡介(中文翻譯)
JEB BLOUNT 是 Sales Gravy 的執行長及創辦人。他為全球領先組織及其高層提供建議，探討情緒智力和人際技巧對銷售、領導力和客戶體驗的影響。Jeb 透過主題演講、工作坊和數位學習，幫助全球的個人、團隊和公司提升銷售。他最近被《Top Sales Magazine》評選為銷售和行銷領域最具影響力的 50 位領導者之一，並被《Forbes》評選為全球 30 位社交銷售影響者之一。
ANTHONY IANNARINO 在高度商品化的招聘行業中從事銷售和領導銷售團隊達二十年，之後成為作家並在 thesalesblog.com 每日發表文章。在銷售期間，他認識到銷售人員最強的差異化在於他們在銷售對話中為潛在客戶創造價值的能力。Anthony 大部分時間都在喝咖啡、寫作、演講、主持工作坊，並幫助銷售組織將過時的傳統方法轉變為現代的、創造價值的方法，這種方法受到買家的讚賞，並能促進收入增長。
