Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers

Brown, Iain

  • 出版商: Wiley
  • 出版日期: 2024-06-12
  • 定價: $2,670
  • 售價: 9.5$2,537
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1394258712
  • ISBN-13: 9781394258710
  • 相關分類: 行銷/網路行銷 MarketingData Science
  • 立即出貨 (庫存 < 3)

商品描述

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science

In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively.

  • Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science.
  • Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns.
  • Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science.
  • Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape.
  • Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative.

Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

商品描述(中文翻譯)

解鎖數據的力量:用數據科學改變您的營銷策略

在數字時代,了解營銷和數據科學之間的共生關係不僅是一種優勢,而且是一種必需。在《精通營銷數據科學:現代營銷人員的全面指南》中,數據科學和營銷分析領域的領先專家Dr. Iain Brown提供了一個全面的旅程,介紹了定義營銷未來的尖端方法和應用。本書填補了理論數據科學概念與其在營銷中的實際應用之間的差距,為讀者提供了在數據驅動的世界中提升策略所需的工具和見解。無論您是碩士生、營銷專業人士還是希望在營銷背景下應用您的數據科學技能的數據科學家,本指南都將使您深入了解營銷數據科學原則並具備有效應用這些原則的能力。

全面涵蓋:從數據收集到預測分析,自然語言處理等,探索營銷數據科學的每一個方面。

實際應用:通過真實世界的例子、Python和SAS的實踐練習以及可應用於您的營銷活動的可行見解,參與其中。

專家指導:從Dr. Iain Brown的十年經驗中受益,他分享了營銷數據科學中的尖端技術和道德考慮。

未來準備技能:了解包括生成式人工智能在內的最新進展,以在快速變化的營銷領域中保持領先地位。

易於學習:本書既適合初學者又適合經驗豐富的專業人士,以清晰、引人入勝的敘述確保平滑的學習曲線。

《精通營銷數據科學》設計為一本全面的實用指南,將理論和實踐緊密結合,提供一個動態的工作手冊式學習體驗。Dr. Brown的聲音和專業知識將引導您穿越營銷數據科學的複雜性,使複雜的概念易於理解並可操作。

作者簡介

DR IAIN BROWN, is the Head of Data Science for Northern Europe at SAS Institute Inc. and Adjunct Professor of Marketing Data Science at the University of Southampton. With over a decade of experience spanning various sectors, he is a thought leader in Data Science, Marketing, AI, and Machine Learning.

His work has not only contributed to significant projects and innovations but also enriched the academic and professional communities through publications in prestigious journals and presentations at internationally renowned conferences.

作者簡介(中文翻譯)

DR IAIN BROWN 是 SAS Institute Inc. 北歐地區的資料科學主管,也是南安普敦大學市場資料科學的兼職教授。他在資料科學、行銷、人工智慧和機器學習領域擁有超過十年的經驗,是思想領袖。

他的工作不僅對重大項目和創新做出了貢獻,還通過在知名期刊上的發表和在國際知名會議上的演講豐富了學術和專業社區。