Growth Engineering: How to Build Systems That Drive Product Success in an Ai-Driven World
暫譯: 成長工程：如何在人工智慧驅動的世界中構建推動產品成功的系統
Okonkwo, Rita
相關主題
商品描述
Build software that users actually use with proven growth-oriented software development strategies
In Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World, experienced software engineer with the Microsoft Experiences + Devices Growth team, Rita Okonkwo, delivers a strategic guide for anyone interested in building tech products that scale organically through smart technical choices.
You'll learn how clean architecture, thoughtful instrumentation, and experimentation frameworks directly influence growth outcomes. With a focus on practical systems and real-world decision-making, this book shows how to build software that gains traction, drives engagement, and supports continuous iteration.
You'll learn all about key growth engineering strategies like feature flighting, data-driven experimentation, logging, and metrics tracking. You'll find real-world case studies that break down design systems that support rapid iteration, and data-based product decision-making.
Inside the book:
- Why growth engineering matters and how engineers can get directly involved in it
- Experimentation strategies, including controlled rollouts and effective A/B testing techniques
- How to build scalable data pipelines and integrate real-time analytics
- Ways to create a growth-first engineering culture, generating faster iterations without sacrificing quality
Perfect for software engineers, product managers, and developers interested in building products that users love, Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World is a must-read for entrepreneurs, founders, and other technology business leaders ready to discover how to consistently create commercially successful software.
商品描述(中文翻譯)
**建立用戶實際使用的軟體，採用經過驗證的以增長為導向的軟體開發策略**
在《增長工程：如何在人工智慧驅動的世界中構建推動產品成功的系統》中，來自微軟體驗與設備增長團隊的資深軟體工程師 Rita Okonkwo 提供了一本戰略指南，適合任何有興趣通過明智的技術選擇來構建能夠有機擴展的科技產品的人士。
您將學習到乾淨的架構、深思熟慮的儀器設計和實驗框架如何直接影響增長結果。本書專注於實用系統和現實世界的決策，展示了如何構建能夠獲得關注、推動參與並支持持續迭代的軟體。
您將了解關鍵的增長工程策略，如功能分階段推出、數據驅動的實驗、日誌記錄和指標追蹤。您會發現現實世界的案例研究，分析支持快速迭代的設計系統和基於數據的產品決策。
**書中內容：**
- 為什麼增長工程很重要，以及工程師如何直接參與其中
- 實驗策略，包括受控推出和有效的 A/B 測試技術
- 如何構建可擴展的數據管道並整合實時分析
- 創建以增長為首的工程文化的方法，實現更快的迭代而不犧牲質量
本書非常適合對構建用戶喜愛的產品感興趣的軟體工程師、產品經理和開發者，《增長工程：如何在人工智慧驅動的世界中構建推動產品成功的系統》是準備好發現如何持續創造商業成功軟體的企業家、創始人和其他科技商業領袖的必讀書籍。
作者簡介
RITA OKONKWO is a software engineer specializing in growth systems. She works in Microsoft's Experiences + Devices organization, where she focuses on experimentation, intelligence, and scalable growth infrastructure. She combines academic insight with real-world engineering experience to bridge the gap between technical systems and product strategy.
作者簡介(中文翻譯)
RITA OKONKWO 是一位專注於成長系統的軟體工程師。她在微軟的 Experiences + Devices 組織工作，專注於實驗、智慧和可擴展的成長基礎設施。她結合學術見解與實際工程經驗，彌合技術系統與產品策略之間的鴻溝。
