Storytelling with Data: A Data Visualization Guide for Business Professionals, 10th Anniversary Edition
暫譯: 用數據講故事:商業專業人士的數據視覺化指南,第十周年紀念版
Nussbaumer Knaflic, Cole
- 出版商: Wiley
- 出版日期: 2025-11-11
- 售價: $2,130
- 貴賓價: 9.5 折 $2,024
- 語言: 英文
- 頁數: 336
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1394388098
- ISBN-13: 9781394388097
-
相關分類:
Data-visualization
海外代購書籍(需單獨結帳)
商品描述
International bestseller with over half a million copies sold!
Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, expanded content, and new insights, this collector's edition builds on the classic's foundational lessons, empowering you to craft persuasive data stories.
Don't simply show your data--tell a story with it!
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.
Specifically, you'll learn how to:
- Understand the importance of context and audience
- Determine the appropriate type of graph for your situation
- Recognize and eliminate the clutter clouding your information
- Direct your audience's attention to the most important parts of your data
- Think like a designer and utilize concepts of design in data visualization
- Leverage the power of storytelling to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it.
商品描述(中文翻譯)
國際暢銷書,銷售超過五十萬本!
慶祝《用數據講故事》十周年的特別版。這本收藏版包含了更新的視覺效果、擴展的內容和新的見解,建立在經典的基礎課程上,讓您能夠創作有說服力的數據故事。
不要只是展示您的數據——用它講述一個故事!
用數據講故事教您數據視覺化的基本原則,以及如何有效地用數據進行溝通。您將發現講故事的力量,以及如何讓數據成為您故事中的關鍵點。本書中的課程基於理論,但通過眾多現實世界的例子使其易於理解——隨時可以應用於您的下一個圖表或演示中。
講故事並不是一項天生的技能,尤其是在數據視覺化方面,而我們手頭的工具並沒有讓這變得更容易。本書展示了如何超越傳統工具,深入了解您的數據,以及如何利用您的數據創造一個引人入勝、信息豐富且引人注目的故事。
具體來說,您將學會如何:
- 理解上下文和受眾的重要性
- 確定適合您情況的圖表類型
- 識別並消除模糊您信息的雜亂
- 將受眾的注意力引導到您數據中最重要的部分
- 像設計師一樣思考,並在數據視覺化中運用設計概念
- 利用講故事的力量,使您的信息與受眾產生共鳴
這本書中的課程將幫助您將數據轉化為高影響力的視覺故事,讓您的受眾印象深刻。讓您的世界擺脫無效的圖表,一次一個爆炸的3D圓餅圖。您的數據中有一個故事——用數據講故事將賦予您講述它的技能和力量。
作者簡介
COLE NUSSBAUMER KNAFLIC has been analyzing data and using it to tell stories for over a decade, through analytical roles in banking, private equity, and at Google. She delivers presentations and workshops for organizations seeking to improve data presentation and pens the popular blog www.storytellingwithdata.com.
作者簡介(中文翻譯)
COLE NUSSBAUMER KNAFLIC 在銀行、私募股權及 Google 的分析職位上,已經分析數據並利用數據講故事超過十年。她為希望改善數據呈現的組織提供演講和工作坊,並撰寫受歡迎的部落格 www.storytellingwithdata.com。