In The Plex: How Google Thinks, Works, and Shapes Our Lives (Hardcover)

Steven Levy

In The Plex: How Google Thinks, Works, and Shapes Our Lives (Hardcover)
  • 出版商: Simon
  • 出版日期: 2011-04-12
  • 售價: $1,310
  • 貴賓價: 9.5 折 $1,245
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Hardcover
  • ISBN: 1416596585
  • ISBN-13: 9781416596585

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商品描述

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.

While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.

The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.

But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?

No other book has ever turned Google inside out as Levy does with In the Plex.

商品描述(中文翻譯)

歷史上鮮有公司能像 Google 一樣成功且受到讚譽，這家公司改變了互聯網，並成為我們生活中不可或缺的一部分。Google 是如何做到的呢？資深科技記者 Steven Levy 獲得了前所未有的機會，深入公司內部，在這本揭示性的書中，他帶領讀者走進 Google 總部——Googleplex，展示 Google 的運作方式。

在他們還是史丹佛大學的學生時，Google 的共同創辦人 Larry Page 和 Sergey Brin 革新了網路搜尋。他們在這一卓越創新之後，又推出了另一項創新，Google 的兩位早期員工找到了一種方法，實現了其他人無法做到的：從網路廣告中賺取數十億美元。在這個現金牛的支持下（在 Google 的首次公開募股之前，除了 Google 管理層，沒有人知道這家公司的廣告業務有多麼賺錢），Google 能夠大幅擴張並承擔其他變革性項目：更高效的數據中心、開源手機、免費的網路視頻（YouTube）、雲端計算、數位化書籍等等。

Levy 揭示了 Google 在所有這些業務成功的關鍵在於其工程思維和對速度、開放性、實驗和冒險等互聯網價值觀的採納。在其毫不掩飾的精英主義招聘方式之後，Google 縱容其工程師——提供免費餐飲和乾洗服務、現場醫生和按摩師，並給予他們成功所需的所有資源。即使在今天，擁有超過 23,000 名員工的 Google，Larry Page 仍然會對每一位新員工的聘用進行簽字批准。

但 Google 是否失去了其創新優勢？它在中國遭遇了重大挫折——Levy 揭示了問題出在哪裡，以及 Brin 如何與同僚在中國策略上意見不合——而現在，隨著其最新的社交網路計畫，Google 正在首次追趕一個成功的競爭對手。一些員工選擇離開公司，轉向更小、更靈活的初創企業。這家曾經決定不做惡的公司，還能繼續競爭嗎？

沒有其他書籍能像 Levy 的《In the Plex》那樣深入剖析 Google。

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