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商品描述
"Finally a book non-techies can use to understand the web technologies that are changing our lives." --Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University
"Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn." --Joseph Lassiter, Professor of Management Science, Harvard Business School and Faculty Chair of the Harvard Innovation Lab
In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company's website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.
Vinay Trivedi--an entrepreneur and investor who works at the intersection of business and tech--employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them.
Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to technology in business.
What you'll learn
- Website hosts and programming languages for web apps on the backend
- Performance and scalability
- APIs, open-source programs, feeds, and database management
- Design and display on the front end
- Primary readership: nontechnical business people who want to firm up their understanding of the technology of the Internet and their fluency with technical terms in widespread use in the business world.
- Secondary readership: People in the general-interest mainstream who are looking for a short, accessible, and comprehensive treatment of Internet technology and business to inform their personal experience as consumers and generators of Internet content and value.
商品描述(中文翻譯)
「一本讓每個人都能理解科技初創公司運作方式的好書。」- Rene Reinsberg，GoDaddy的總經理/副總裁，Locu的首席執行長兼共同創辦人。
「終於有一本非技術人士也能理解的書，解釋了改變我們生活的網絡技術。」- Paul Bottino，哈佛大學科技與創業中心的執行主任。
「透過他簡單的呈現方式，Vinay表明任何願意花時間和努力學習的人都能直觀地理解科技的基礎知識。」- Joseph Lassiter，哈佛商學院的管理科學教授，哈佛創新實驗室的教職主席。
《如何談科技：非技術人士在商業中理解科技基礎知識的指南》以一種任何人都能理解的方式，解釋了建立公司網站或網絡應用程序所涉及的基本技術術語和技術。非技術背景的商業讀者將在這本以一個成功的科技初創公司從零開始建立其基於網絡的業務的故事為例的書中，每個十分鐘的章節中，無痛地提高他們的數字素養。
作者Vinay Trivedi是一位在商業和科技交叉領域工作的企業家和投資者，他以創業故事為框架，用通俗的語言解釋了我們日常使用體驗背後的技術、社交媒體巨頭的成功策略、小型初創公司的大膽抱負以及各種規模和行業的普通企業的競爭適應能力。在此過程中，他揭示了商業文化中那些技術術語的神秘面紗，這些術語的確切含義對於使用它們的人來說往往是難以捉摸的。
本書的工作前提是，對於非技術背景的商業讀者來說，互聯網硬件、應用軟件和業務流程都不超出基本理解的範疇。Trivedi以最簡單的術語解釋了所有這些，並給予讀者在商業中討論技術時聰明地聆聽和表達的能力。
你將學到什麼：
- 網站主機和後端網絡應用程序的編程語言
- 性能和可擴展性
- API、開源程序、資料源和數據庫管理
- 前端設計和顯示
本書的讀者：
- 主要讀者：希望加強對互聯網技術和商業中廣泛使用的技術術語的理解的非技術背景的商業人士。
- 次要讀者：對互聯網技術和商業有興趣的一般大眾，希望獲得一本簡短、易懂且全面的互聯網技術和商業指南，以豐富他們作為消費者和互聯網內容和價值生成者的個人經驗。
