Marketing and Merchandising for Musicians (Paperback)

Everything has changed. The old way of " making it" in the music business--get a recording contract, then relax and enjoy the ride while your record label does all the work--is gone forever. Succeeding as a musician today calls for new skills, new attitudes, and a new approach. And today, more than ever, how far you get in the business depends on you. The technology-driven, do-it-yourself ethos that revolutionized the way music is recorded and distributed has also transformed the way musicians and songwriters market themselves and their creations. In MARKETING AND MERCHANDISING FOR MUSICIANS, veteran composer, producer, and engineer Robert Safir gives you the nuts-and-bolts information you need to craft a promotional strategy that will draw attention and get results. You'll learn how to understand your markets and target them with precision, grow your fan base, make your own CDs and website, sell your music online, leverage social media as a promotional tool, create T-shirts, hats, and other merchandise, keep up with the rapid changes in the industry, and more! There are great opportunities in today's music business, but achieving success is as tough as it's ever been, maybe tougher. And there's a lot to learn. Give yourself every possible advantage: Get MARKETING AND MERCHANDISING FOR MUSICIANS and get your music career on the fast track. It's up to you.

一切都已經改變了。在音樂業中「成功」的舊方式──簽下唱片合約，然後輕鬆享受旅程，讓唱片公司做所有的工作──已經永遠消失了。如今，要成為一名音樂家需要新的技能、新的態度和新的方法。而且，如今比以往任何時候，你在這個行業中的成就取決於你自己。以科技驅動的、自助的精神改變了音樂錄製和分發方式的同時，也改變了音樂家和作曲家推銷自己和他們的作品的方式。在《音樂家的行銷和商品化》一書中，資深作曲家、製作人和工程師羅伯特·薩菲爾提供了你需要的實用信息，幫助你制定一個能夠引起關注並取得成果的推廣策略。你將學習如何了解你的市場並精確地定位它們，擴大你的粉絲基礎，製作自己的CD和網站，在線銷售你的音樂，利用社交媒體作為推廣工具，創建T恤、帽子和其他商品，跟上行業的快速變化等等！如今的音樂業中有很多機會，但要取得成功和以往一樣困難，甚至更難。而且有很多需要學習的東西。給自己一切可能的優勢：獲得《音樂家的行銷和商品化》一書，讓你的音樂事業快速發展。一切取決於你。