Lean Customer Development: Building Products Your Customers Will Buy (Hardcover)
暫譯: 精益客戶開發：打造顧客願意購買的產品 (精裝版)

Cindy Alvarez

Lean Customer Development: Building Products Your Customers Will Buy (Hardcover)
  • 出版商: O'Reilly
  • 出版日期: 2014-06-08
  • 定價: $825
  • 售價: 9.5 折 $784
  • 貴賓價: 9.0 折 $743
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Hardcover
  • ISBN: 1449356354
  • ISBN-13: 9781449356354
  • 相關分類: 專案管理 PM

    • 立即出貨 (庫存 < 4)

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商品描述

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

  • Validate or invalidate your hypothesis by talking to the right people
  • Learn how to conduct successful customer interviews play-by-play
  • Detect a customer’s behaviors, pain points, and constraints
  • Turn interview insights into Minimum Viable Products to validate what customers will use and buy
  • Adapt customer development strategies for large companies, conservative industries, and existing products

商品描述(中文翻譯)

如何開發人們實際會使用和購買的產品？這本實用指南將教你如何通過客戶開發研究來驗證產品和公司理念——在你浪費數月和數百萬資金於一個沒有人需要或想要的產品或服務之前。

透過開放式訪談和快速靈活的研究技術的結合，你將學習潛在客戶的行為、他們需要解決的問題，以及什麼讓他們感到沮喪或愉悅。這些見解可能會顛覆你的假設，但它們將幫助你達到那些啟發真正偉大產品的「啊哈！」時刻。

- 通過與正確的人交談來驗證或駁斥你的假設
- 學習如何逐步進行成功的客戶訪談
- 檢測客戶的行為、痛點和限制
- 將訪談見解轉化為最小可行產品，以驗證客戶會使用和購買的內容
- 為大型公司、保守行業和現有產品調整客戶開發策略

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