Social Media, Crisis Communication, and Emergency Management: Leveraging Web and Mobile Technologies, Second Edition
暫譯: 社交媒體、危機溝通與緊急管理:利用網路與行動科技(第二版)
Connie M. White
- 出版商: CRC
- 出版日期: 2026-01-05
- 售價: $2,890
- 貴賓價: 9.5 折 $2,746
- 語言: 英文
- 頁數: 288
- 裝訂: Hardcover
- ISBN: 1482223422
- ISBN-13: 9781482223422
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相關分類:
行銷/網路行銷 Marketing
尚未上市,無法訂購
相關主題
商品描述
As social media continues to evolve at a rapid pace, emergency professionals need to know how to effectively implement and utilize social media and Web 2.0 technologies. This includes communication across agencies in emergency planning, preparedness, and response as well as for in-crisis communication with the public at large. This second edition has been completely updated and includes new chapters on emerging analytical tools, the state of social media usage in other countries, and social media use in related areas such as fire, police, EMS, public health, NGOs, and school emergencies.
商品描述(中文翻譯)
隨著社交媒體以快速的步伐不斷演變,緊急專業人士需要了解如何有效地實施和利用社交媒體及 Web 2.0 技術。這包括在緊急規劃、準備和應對過程中,各機構之間的溝通,以及在危機中與公眾的溝通。本書的第二版已全面更新,並新增了有關新興分析工具的章節、其他國家社交媒體使用的現狀,以及在消防、警察、緊急醫療服務(EMS)、公共衛生、非政府組織(NGO)和學校緊急情況等相關領域的社交媒體使用情況。