Social Media, Crisis Communication, and Emergency Management: Leveraging Web and Mobile Technologies, Second Edition (社交媒體、危機溝通與緊急管理:運用網路與行動科技(第二版))
Connie M. White
- 出版商: CRC
- 出版日期: 2026-01-05
- 售價: $2,840
- 貴賓價: 9.5 折 $2,698
- 語言: 英文
- 頁數: 288
- 裝訂: Hardcover
- ISBN: 1482223422
- ISBN-13: 9781482223422
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相關分類:
行銷/網路行銷 Marketing
尚未上市,無法訂購
相關主題
商品描述
As social media continues to evolve at a rapid pace, emergency professionals need to know how to effectively implement and utilize social media and Web 2.0 technologies. This includes communication across agencies in emergency planning, preparedness, and response as well as for in-crisis communication with the public at large. This second edition has been completely updated and includes new chapters on emerging analytical tools, the state of social media usage in other countries, and social media use in related areas such as fire, police, EMS, public health, NGOs, and school emergencies.
商品描述(中文翻譯)
隨著社交媒體以快速的速度不斷演進,緊急專業人員需要知道如何有效地實施和利用社交媒體和Web 2.0技術。這包括在緊急計劃、準備和應對中跨機構進行溝通,以及與大眾進行危機通訊。本第二版已完全更新,並新增了關於新興分析工具、其他國家社交媒體使用情況以及與消防、警察、急救、公共衛生、非政府組織和學校緊急情況等相關領域的社交媒體使用的章節。