Beacon Technologies: The Hitchhiker's Guide to the Beacosystem

Proximity technology―in particular, Bluetooth beacons―is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity. Learn the key standards―iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon―and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.

Solutions architects of all types―venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers―will learn about the following from reading Beacon Technologies: The Hitchhiker's Guide to the Beacosystem:

•The disruptive implications of digital–physical convergence and the new applications it makes possible

•The key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology

•The new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth

•Other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID

•The Beacosystem framework for analyzing the proximity ecosystem

Steve Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons on the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.

Contributors:

Anke Audenaert, CEO, Favrit

John Coombs, CEO, Rover Labs

Theresa Mary Gordon, Co-Founder, tapGOconnect

Phil Hendrix, Director, immr

Kris Kolodziej, President, IndoorLBS

Patrick Leddy, CEO, Pulsate

Ben Parker, VP Business Development, AccelerateIT

Mario Proietti, CEO, Location Smart

Ray Rotolo, SVP OOH, Gimbal

Kjartan Slette, COO, Unacast

Jarno Vanto, Partner, Borenius Attorneys LLP

David Young, Chief Engineer, Radius Networks

Foreword by Asif Khan, President LBMA

近場通訊技術，尤其是藍牙信標，是一個重要的商機來源，本書提供了一切你需要知道的資訊，以便設計一個能夠利用這個商機的解決方案。學習關鍵的標準 - iBeacon、Eddystone、藍牙4.0和AltBeacon - 以及它們如何與其他近場通訊技術配合工作。然後建立對近場通訊框架的理解，並找出並部署最適合自己業務、機構或諮詢需求的解決方案。

閱讀《Beacon Technologies: The Hitchhiker's Guide to the Beacosystem》後，各種類型的解決方案架構師 - 風險投資家、創始人、首席執行官、策略師、產品經理、首席技術官、業務開發人員和程式設計師 - 將學習以下內容：

• 數位與實體融合的顛覆性影響及其可能帶來的新應用
• 解決方案開發人員需要了解的關鍵標準，以利用近場通訊技術的商機
• 信標網絡的新現象，對於推動戰略決策和創造財富將具有巨大意義
• 藍牙信標所催生的近場通訊生態系統中的其他技術，包括視覺光通訊、磁共振和射頻識別
• 用於分析近場通訊生態系統的Beacosystem框架

Steve Statler是一位在信標生態系統中工作的作家、公開演講者和顧問。他培訓和諮詢零售商、場地所有者、風險投資家，以及信標軟體和硬體製造商。此前，他是高通零售解決方案部門的策略和解決方案管理高級總監，協助孵化了市場上領先的藍牙信標之一Gimbal。他還是Cause Based Solutions的首席執行官，該公司創建了Give the Change，實現了慈善品牌借記卡的零錢捐贈，並開發了The Good Traveler計劃。

貢獻者：
Anke Audenaert，Favrit首席執行官
John Coombs，Rover Labs首席執行官
Theresa Mary Gordon，tapGOconnect聯合創始人
Phil Hendrix，immr主管
Kris Kolodziej，IndoorLBS總裁
Patrick Leddy，Pulsate首席執行官
Ben Parker，AccelerateIT商務發展副總裁
Mario Proietti，Location Smart首席執行官
Ray Rotolo，Gimbal戶外廣告高級副總裁
Kjartan Slette，Unacast首席運營官
Jarno Vanto，Borenius Attorneys LLP合夥人
David Young，Radius Networks首席工程師
前言由Asif Khan撰寫，LBMA總裁