The Art of SEO: Mastering Search Engine Optimization, 3/e (Paperback)
暫譯: SEO的藝術：掌握搜尋引擎優化（第三版）
Eric Enge, Stephan Spencer, Jessie Stricchiola
- 出版商: O'Reilly
- 出版日期: 2015-09-29
- 定價: $2,260
- 售價: 5.0 折 $1,130
- 語言: 英文
- 頁數: 994
- 裝訂: Paperback
- ISBN: 1491948965
- ISBN-13: 9781491948965
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相關分類:
搜尋引擎優化 SEO
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相關翻譯:
SEO 藝術, 3/e (The Art of SEO: Mastering Search Engine Optimization, 3/e) (簡中版)
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其他版本:
The Art of SEO: Mastering Search Engine Optimization, 4/e (Paperback)
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商品描述
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google’s Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.
商品描述(中文翻譯)
三位公認的搜尋引擎優化專家分享指導方針和創新技術，幫助您規劃和執行全面的 SEO 策略。這本第三版包含從基本到進階的一系列有效策略，為數位行銷人員在 2016 年做好準備，並更新了 SEO 工具和重新塑造 SEO 環境的新搜尋引擎優化方法。
初學者將獲得全面的 SEO 教育，而經驗豐富的 SEO 從業者則能獲得廣泛的參考資料，以支持持續的工作。
- 理解 SEO 的許多複雜性和細微之處
- 探索搜尋引擎的基本理論和內部運作
- 了解社交媒體、用戶數據和連結的角色
- 發現追蹤結果和衡量成功的工具
- 檢視 Google 的 Panda 和 Penguin 演算法的影響
- 考慮在行動、地方和垂直 SEO 中的機會
- 建立一支具備明確角色的專業 SEO 團隊
- 瞥見搜尋和 SEO 行業的未來
訪問書籍網站 (http://www.artofseobook.com) 獲取常見問題解答並提出您自己的迫切問題。您將能夠獲得各種 SEO 工具和服務的特別優惠和折扣。您也可以通過發送電子郵件至 bonuses@artofseobook.com 獲得與書中概念相關的教學視頻的獨家訪問。
