The Art of SEO: Mastering Search Engine Optimization, 3/e (Paperback)

Eric Enge, Stephan Spencer, Jessie Stricchiola

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商品描述

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

商品描述(中文翻譯)

三位公認的搜索引擎優化專家分享了指南和創新技巧,這些將幫助您規劃和執行全面的SEO策略。這本第三版書籍提供了從基礎到高級的一系列有效策略,並通過更新的SEO工具和改變SEO風景的新搜索引擎優化方法,為數字營銷人員準備了2016年的挑戰。

新手將獲得全面的SEO教育,而有經驗的SEO從業者則可以獲得廣泛的參考,以支持持續的項目。

- 理解SEO的複雜性和細節
- 探索搜索引擎的基本理論和內部運作
- 了解社交媒體、用戶數據和鏈接的作用
- 發現追踪結果和衡量成功的工具
- 檢查Google的Panda和Penguin算法的影響
- 考慮移動、本地和垂直SEO的機會
- 建立一個具有明確角色的高效SEO團隊
- 窺探搜索和SEO行業的未來

請訪問書籍網站(http://www.artofseobook.com)以獲取常見問題解答並發表您自己的問題。您將獲得特殊優惠和折扣,可用於各種SEO工具和服務。您還可以通過發送電子郵件至bonuses@artofseobook.com,獲得與書中概念相關的獨家教學視頻的專屬訪問權限。