Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word (Paperback)
暫譯: UX 策略寫作：用每一個字驅動參與、轉換與留存 (平裝本)
Podmajersky, Torrey
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商品描述
Learn how and why to write strategically for UX, using practical tools to build the foundational pieces for UX voice and UI text strategy. In this practical book, you'll learn how to use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success.
Each section begins with a purpose grounded in return on investment (ROI) and empathy. This book concludes with advice about prioritization and encouragement.
You'll learn how to:
- Inform UI text decisions by creating voice and research methods for tie-breaking
- Increase product usability, completion, and conversion by applying UI text patterns
- Build customer confidence and retention by permeating the UX with a consistent brand experience
- Articulate the ROI of UX content to business stakeholders
商品描述(中文翻譯)
學習如何以及為什麼要為用戶體驗（UX）進行策略性寫作，使用實用工具來建立UX語音和UI文本策略的基礎部分。在這本實用的書中，您將學習如何使用內容的框架和模式、衡量內容有效性的方法，以及創建成功所需的協作過程。
每個部分都以基於投資回報率（ROI）和同理心的目的開始。本書最後提供了有關優先順序和鼓勵的建議。
您將學習如何：
- 通過創建語音和研究方法來告知UI文本決策，以解決爭議
- 通過應用UI文本模式來提高產品的可用性、完成率和轉換率
- 通過在UX中滲透一致的品牌體驗來建立客戶信心和保留率
- 向業務利益相關者清晰表達UX內容的投資回報率（ROI）
作者簡介
Torrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. This incredible range of experience helps her empathize with a broad range of web and app users.
作者簡介(中文翻譯)
Torrey Podmajersky 是一位 UX 內容策略顧問，曾擔任 OfferUp 的內容策略主管。她為 Google、OfferUp、Xbox、Microsoft 帳戶、Windows 應用程式、隱私以及 Microsoft 教育相關的體驗撰寫了包容性和可及性的消費者體驗。Torrey 擁有華盛頓大學的物理學學士學位、聖塔克拉拉大學的課程與教學碩士學位，並且曾從事自由小說寫作、居家健康照護、寄養育兒、高功率火箭、行銷傳播以及實體產品設計等工作。這種令人驚嘆的經歷範圍使她能夠同理各種網路和應用程式使用者的需求。
