Logistics & Fulfillment for E-Business: A Practical Guide to Mastering Back Off

Janice Reynolds

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Logistics and fulfillment management is unglamorous, complex and expensive, but it is one of the primary factors determining whether an e-business will be profitable.

Many enterprises (large and small) rush into the e-business model without adequate consideration of logistics and fulfillment systems.

The author walks the reader through the labyrinth of technical and outsourcing choices. This book covers, in depth, the processes and systems necessary to ensure that an e-tail or B2B commerce site can deliver its product to the customer in a quick, cost-effective and traceable manner --from the moment the customer clicks the "buy" button to the instant it is in the customer's hands, plus the after-sales issues -- returns, technical support, warranties, etc.

The book also explores the virtual world of e-business as its processes merge with the day-to-day realities of commerce: procurement, inventory management, supply chain management, order fulfillment and delivery of products to global customers.

A first class logistics and fulfillment management system brings numerous efficiencies and cost-savings through data sharing, collaboration and value chain visibility -- for both the B2B and the e-tail models. This is the first book to address the full impact of logistics and fulfillment and to take on how an e-business can handle the challenges all enterprises face when moving their business systems and processes online -- for good logistics is good e-business!

Janice Reynolds is a writer, editor, speaker and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of "The Complete E-Commerce Book". She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the "E-commerce Expert" on Allbusiness.com. She also consults with numerous established companies concerning their Internet ventures.

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the "E-commerce Expert" on Allbusiness.com. She also consults with established companies concerning their technical needs.

商品描述(中文翻譯)

描述:
物流和履行管理是一項不起眼、複雜且昂貴的工作,但它是決定電子商務是否盈利的主要因素之一。

許多企業(無論大小)在採用電子商務模式時,往往沒有充分考慮物流和履行系統。

作者引導讀者穿越技術和外包選擇的迷宮。本書深入探討了確保電子零售或B2B商務網站能夠以快速、具成本效益和可追蹤的方式將產品交付給客戶的過程和系統,從客戶點擊“購買”按鈕的那一刻到產品到達客戶手中的瞬間,以及售後問題,如退貨、技術支援、保修等。

本書還探討了電子商務的虛擬世界,以及其過程如何與日常商業現實相結合:採購、庫存管理、供應鏈管理、訂單履行和向全球客戶交付產品。

一流的物流和履行管理系統通過數據共享、協作和價值鏈可見性為B2B和電子零售模式帶來了許多效益和成本節省。這是第一本全面探討物流和履行管理影響的書籍,並解決企業在將其業務系統和流程搬到線上時所面臨的挑戰 - 因為良好的物流就是良好的電子商務!

Janice Reynolds是一位資訊技術和互聯網/內聯網的作家、編輯、演講者和顧問。在1995年創辦自己的咨詢公司之前,Reynolds女士曾是紐約一家大型律師事務所的訴訟經理。她是《完整的電子商務書》的作者。她編輯了許多技術書籍,並帶領過幾個電子商務開發團隊。Reynolds女士在Allbusiness.com上擔任“電子商務專家”,為許多新創企業提供建議。她還與許多已建立的公司就其技術需求進行諮詢。