IP Telephony Unveiled

Kevin Brown

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商品描述

 

Understand how IP telephony can change your business

This book explains four key points to help you successfully implement your IP telephony strategy:

  • IP telephony works today. This is not new, unproven technology. Thousands of customers have implemented IP telephony successfully. So can you.
  • Expect to save money. IP telephony may well cost your organization money-initially. But the business impact and post-installation process improvements give you a significant and rapid return on your investment.
  • It's more than voice over IP. You'll understand the difference between voice over IP (VoIP) and IP telephony and what that means for your business. This is critical. They are not the same.It's more than a dial tone. There are potential business-impacting applications within your own organization. IP Telephony Unveiled helps you recognize these applications.

    The emerging IP telephony market is fraught with misunderstandings and misinformation. IP telephony can impact a company's business model in tremendous ways. It can open new revenue streams, enhance profitability, drive new levels of customer and employee satisfaction, and be a key enabler in a company's strategy to differentiate itself competitively-but only if you're aware of these benefits.

    IP Telephony Unveiled is written for all those responsible for corporate strategies for revenue generation, cost containment, and customer satisfaction. IP Telephony Unveiled uncovers the value behind this technology, which helps you see past what might appear to be only a new telephone system, to understand the strategic enabler laying dormant in many companies' networks. Through this book, you will understand the real benefits of an IP telephony strategy and get assistance in developing this strategy inside your organization.

    This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information on today's most important technologies and business strategies.

Table of Contents

Introduction.


1. Haven't We Been Here Before?

The PBX as a Convergence Platform. The IPT Difference. Convergence: The Business Case for IPT. Issues to Ponder.

2. Wait a Minute… My Phone System Works Just Fine…

The PBX Environment. The IPT Environment. An Efficient Infrastructure. Bringing New Capabilities to Your Network. Realizing the Potential of IPT.

3. But What About All of My PBX Features?

Assessing the Requirements. An Enhanced Feature Set. An Improved Training Process.

4. If This Isn't a PBX, What Is It?

The IPT Architecture. Customized, Focused Applications. The Power of Convergence. Seeing Beyond the PBX.

5. Focusing on the Few.

Understanding the Value Proposition. Sample Business Cases. Right Around the Corner…

6. A Different View of ROI.

A Different Approach to ROI. Network Costs. Administration Costs. Maintenance Costs. Achieving ROI: Examples of Real-World Deployments. ROI Conclusions.

7. Watch That First Step.

Understanding the Impact of Voice Traffic. Timing Is Everything: Identify Problems Before They Occur. Planning an IP Telephony Pilot. Common Misconceptions. Seven Steps to a Successful IP Telephony Experience.

8. Looking Ahead.

Clients. Applications. Managing Convergence. Session Initiation Protocol. An Evolving Market/An Emerging Market/Increased Acceptance. Final Thoughts.

商品描述(中文翻譯)

了解IP電話如何改變您的業務

本書解釋了四個關鍵點,以幫助您成功實施IP電話策略:
- IP電話今天就可以運作。這不是新的、未經驗證的技術。成千上萬的客戶已經成功實施了IP電話。您也可以。
- 預計節省費用。IP電話可能會在一開始花費組織一些錢。但是,業務影響和安裝後的流程改進將為您的投資帶來顯著且快速的回報。
- 它不僅僅是VoIP。您將了解VoIP和IP電話之間的區別,以及這對您的業務意味著什麼。這是至關重要的。它們不是同一個概念。它不僅僅是撥號音。您的組織內部可能存在潛在的對業務有影響的應用。《IP電話揭秘》幫助您識別這些應用。

新興的IP電話市場充滿了誤解和錯誤信息。IP電話可以以巨大的方式影響公司的業務模式。它可以開啟新的收入來源,增強盈利能力,提高客戶和員工滿意度,並成為公司差異化競爭策略的關鍵推動因素,但前提是您意識到這些好處。

《IP電話揭秘》適用於負責收入生成、成本控制和客戶滿意度的所有人。《IP電話揭秘》揭示了這項技術背後的價值,幫助您看到它不僅僅是一個新的電話系統,而是了解許多公司網絡中潛在的戰略推動因素。通過本書,您將了解IP電話策略的真正好處,並獲得在組織內部制定這一策略的幫助。

本書是思科出版社提供的網絡業務系列中的一本。該系列的書籍為IT高管、決策者和網絡專業人士提供有關當今最重要的技術和業務策略的相關信息。

目錄
- 引言
- 第1章:我們不是已經在這裡了嗎?
- 第2章:等一下...我的電話系統運作得很好...
- 第3章:但是我的PBX功能呢?
- 第4章:如果這不是PBX,那是什麼?
- 第5章:專注於少數關鍵點
- 第6章:對ROI的不同看法
- 第7章:踏出第一步
- 第8章:展望未來