GIS Means Business Volume 2 (Paperback)

David Boyles

  • 出版商: ESRI Press
  • 出版日期: 2002-06-15
  • 定價: $600
  • 售價: 3.3$199
  • 語言: 英文
  • 頁數: 161
  • 裝訂: Paperback
  • ISBN: 1589480333
  • ISBN-13: 9781589480339
  • 相關分類: 地理資訊系統 Gis
  • 立即出貨(限量) (庫存=2)

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商品描述

Description:

For about a decade, geographic information systems (GIS) have been reinventing and reinvigorating the business world. Companies large, medium, and small are aggressively using this dynamic technology to solve problems, make smarter decisions, enhance customer service, and discover new markets and profit opportunities.

Aimed at both business professionals and the general reader who is seeking to learn more, GIS Means Business, Volume Two presents real-world stories of how companies, organizations, and other entities have used ESRI GIS software to their benefit -- to improve site selection, streamline routing, save time and costs, promote growth, educate a workforce, and sell products. These clients, which represent just a handful of the many GIS success stories throughout the world, include a chamber of commerce, a credit union, two reinsurance firms, a pest extermination company, a fish and seafood distributor, a lawn care company, real estate firms, colleges and universities, and a number of cities and other local governments and agencies using GIS to assist business and commerce.

This book, which is intended as either a stand-alone work or companion volume to ArcView GIS Means Business (published by ESRI Press in 1997), is packed with full-color illustrations, maps, and other graphics that help to tell the stories. Offered as a starting point to the reader's education of what GIS means to businesses worldwide, the book includes a foreword by Christian Harder, author of ArcView GIS Means Business, the first volume of GIS business stories, and Serving Maps on the Internet.

 

Table of Contents:

Introduction 
GIS: What it is, and how it's changing business
Finding the right retail location
Internet maps help clients find commercial space.
Delivering seafood smartly
A distributor improves fleet routing with GIS.
Products and services in reinsurance
GIS helps underwriters and others track natural perils.
Expanding and growing a credit union
Marketing and branch location planning is improved with GIS.
Sharing business information across the Web
A chamber of commerce uses GIS to assist member businesses.
Mining, collecting, and selling real estate information
A real estate information provider uses GIS.
Growing a business base through "economic gardening"
Local government uses maps and GIS to assist businesses.
Economic development and GIS
Online mapping helps a city's retail, commercial, and industrial interests.
Streamlining lawn care and exploring marketing areas
GIS spurs growth for a lawn care specialty firm.
Refining the job of pest control
Company tailors service areas with GIS.
Finding work and training using GIS
One county's experience with maps on the Web.
New opportunities in business education
Colleges and universities turn out graduates trained in GIS.
Appendix A: Business geographics resources
Data, software, and other information from a variety of sources.
 

商品描述(中文翻譯)

描述:
近十年來,地理信息系統(GIS)一直在重新塑造和激發商業界。無論是大型、中型還是小型企業都積極利用這一動態技術來解決問題、做出更明智的決策、提升客戶服務水平,並發現新的市場和利潤機會。

《GIS Means Business, Volume Two》旨在為商業專業人士和希望了解更多的普通讀者呈現公司、組織和其他實體如何利用ESRI GIS軟件獲益的真實故事,包括改善選址、優化路線、節省時間和成本、促進增長、培訓員工和銷售產品。這些客戶只是世界各地眾多GIS成功案例中的一小部分,包括商會、信用合作社、兩家再保險公司、一家害蟲滅治公司、一家魚類和海鮮分銷商、一家草坪護理公司、房地產公司、大學和學院以及許多城市和其他地方政府和機構利用GIS協助商業和商業活動。

這本書旨在作為獨立作品或《ArcView GIS Means Business》(由ESRI Press於1997年出版)的附屬卷,內容豐富,包含了彩色插圖、地圖和其他圖形,有助於講述這些故事。作為讀者了解GIS對全球企業意味著什麼的起點,本書包括了Christian Harder的序言,他是《ArcView GIS Means Business》(GIS商業故事的第一卷)和《Serving Maps on the Internet》的作者。

目錄:
- 引言:GIS是什麼,以及它如何改變商業
- 尋找合適的零售位置:互聯網地圖幫助客戶找到商業空間
- 智能配送海鮮:一家分銷商通過GIS改進車隊路線
- 再保險的產品和服務:GIS幫助承保人等追蹤自然災害
- 擴大和發展信用合作社:利用GIS改進市場營銷和分行選址計劃
- 通過網絡共享商業信息:商會利用GIS協助會員企業
- 挖掘、收集和銷售房地產信息:一家房地產信息提供商利用GIS
- 通過“經濟園區”拓展業務基礎:地方政府利用地圖和GIS協助企業
- 經濟發展和GIS:在線地圖幫助城市的零售、商業和工業利益
- 簡化草坪護理並探索市場區域:GIS促使一家草坪護理專業公司增長
- 完善害蟲控制工作:公司利用GIS定制服務區域
- 利用GIS尋找工作和培訓:一個縣的經驗,利用網絡地圖
- 商業教育的新機遇:大學和學院培養接受GIS培訓的畢業生
- 附錄A:商業地理資源:來自各種來源的數據、軟件和其他信息。