Fighting Churn with Data: The Science and Strategy of Customer Retention (Paperback)

Gold, Carl S.

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商品描述

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.

The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

商品描述(中文翻譯)

這本實用指南充滿了將原始數據轉化為可衡量指標、測試假設以及呈現易於非技術決策者理解的結果的技巧。

任何產品或服務業務的核心是回頭客。不要讓你辛苦贏得的客戶消失,帶走他們的錢。在《用數據對抗流失》中,您將學習到強大的數據驅動技術,以最大化客戶保留率,並最小化導致客戶停止參與或完全取消訂閱的行為。

購買印刷版書籍將包含一本免費的電子書(PDF、Kindle和ePub格式),由Manning Publications提供。

作者簡介

Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley "unicorn". Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora's subscriber analysis product, Zuora Insights.

作者簡介(中文翻譯)

Carl Gold是Zuora公司的首席數據科學家,該公司是一家綜合訂閱管理平台,也是新上市的矽谷「獨角獸」。Zuora在訂閱和循環收入方面被廣泛認可為領導者,在全球各行業擁有1,000多個客戶。Carl於2015年加入Zuora,並為該公司的訂閱者分析產品Zuora Insights創建了預測分析系統。