Fighting Churn with Data: The Science and Strategy of Customer Retention (Paperback) (用數據對抗流失：顧客留存的科學與策略)
Gold, Carl S.
- 出版商: Manning
- 出版日期: 2021-02-08
- 定價: $2,150
- 售價: 9.5 折 $2,043
- 貴賓價: 9.0 折 $1,935
- 語言: 英文
- 頁數: 504
- 裝訂: Quality Paper - also called trade paper
- ISBN: 161729652X
- ISBN-13: 9781617296529
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相關分類:
Data Science、行銷/網路行銷 Marketing
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相關翻譯:
客戶留存數據分析與預測 (簡中版)
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相關主題
商品描述
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
商品描述(中文翻譯)
這本實用指南充滿了將原始數據轉化為可衡量指標、測試假設以及呈現易於非技術決策者理解的結果的技巧。
任何產品或服務業務的核心是回頭客。不要讓你辛苦贏得的客戶消失，帶走他們的錢。在《用數據對抗流失》中，您將學習到強大的數據驅動技術，以最大化客戶保留率，並最小化導致客戶停止參與或完全取消訂閱的行為。
購買印刷版書籍將包含一本免費的電子書（PDF、Kindle和ePub格式），由Manning Publications提供。
作者簡介
Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley "unicorn". Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora's subscriber analysis product, Zuora Insights.
作者簡介(中文翻譯)
Carl Gold是Zuora公司的首席數據科學家，該公司是一家綜合訂閱管理平台，也是新上市的矽谷「獨角獸」。Zuora在訂閱和循環收入方面被廣泛認可為領導者，在全球各行業擁有1,000多個客戶。Carl於2015年加入Zuora，並為該公司的訂閱者分析產品Zuora Insights創建了預測分析系統。
