UX for the Web
Marli Ritter, Cara Winterbottom
- 出版商: Packt Publishing
- 出版日期: 2017-09-26
- 售價: $1,780
- 貴賓價: 9.5 折 $1,691
- 語言: 英文
- 頁數: 306
- 裝訂: Paperback
- ISBN: 1787128474
- ISBN-13: 9781787128477
-
相關分類:
使用者經驗 UX
下單後立即進貨 (約3~4週)
相關主題
商品描述
Learn how UX and design thinking can make your site stand out from the rest of the internet.
About This Book
- Learn everything you need to know about UX for your Web Design.
- Design B2B, B2C websites that stand out from the competitors with this guide
- Enhance your business by improving customer accessibility and retention.
Who This Book Is For
If you’re a designer, developer, or just someone who has the desire to create websites that are not only beautiful to look at but also easy to use and fully accessible to everyone, including people with special needs, UX for the Web will provide you with the basic building blocks to achieve just that.
What You Will Learn
- Discover the fundamentals of UX and the User-Centered Design (UCD) Process.
- Learn how UX can enhance your brand and increase user retention
- Learn how to create the golden thread between your product and the user
- Use reliable UX methodologies to research and analyze data to create an effective UX strategy
- Bring your UX strategy to life with wireframes and prototypes
- Set measurable metrics and conduct user tests to improve digital products
- Incorporate the Web Content Accessibility Guidelines (WCAG) to create accessible digital products
In Detail
If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that.
The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels.
We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies.
Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Style and Approach
This is an easy-to-understand step-by-step guide with full of examples to that will help you in creating good UX for your web applications.
商品描述(中文翻譯)
學習如何運用使用者體驗(UX)和設計思維使您的網站脫穎而出。
關於本書
- 學習網頁設計中有關使用者體驗(UX)的一切。
- 通過本指南設計出與競爭對手脫穎而出的B2B和B2C網站。
- 通過提高客戶的可訪問性和保留率來增強您的業務。
本書適合對象
- 如果您是設計師、開發人員,或者只是希望創建不僅外觀美觀,而且易於使用並對所有人,包括特殊需求人群,完全可訪問的網站的人,本書將為您提供實現這一目標的基本要素。
您將學到什麼
- 了解使用者體驗(UX)和以使用者為中心的設計(UCD)過程的基礎知識。
- 學習如何通過使用者體驗(UX)增強品牌並提高用戶保留率。
- 學習如何在產品和用戶之間建立緊密聯繫。
- 使用可靠的使用者體驗(UX)方法研究和分析數據,創建有效的使用者體驗策略。
- 通過線框圖和原型將您的使用者體驗策略實現。
- 設定可衡量的指標並進行用戶測試,以改進數字產品。
- 遵循網頁內容可訪問性指南(WCAG)創建可訪問的數字產品。
詳細內容
- 如果您想創建不僅外觀美觀,而且易於使用並對所有人,包括特殊需求人群,完全可訪問的網絡應用程序,本書將為您提供實現這一目標的基本要素。
- 本書從使用者體驗(UX)的基礎知識開始,介紹了人本設計(HCD)、人機交互(HCI)和以使用者為中心的設計(UCD)過程之間的關係;逐步引導您通過最佳實踐創建一個與競爭對手脫穎而出的網絡應用程序。您還將學習如何通過不同的溝通渠道與用戶建立情感聯繫,以增加用戶互動和客戶保留率。
- 我們將指導您通過使用者研究和人物創建來制定有效的使用者體驗策略,以及如何通過美觀而功能齊全的設計實現該使用者體驗策略,以滿足複雜功能和微交互的需求。我們還將詳細討論實用的使用者體驗方法,例如創建堅實的信息架構(IA)、線框圖和原型。我們還將向您展示如何通過代表性用戶測試設計,並確保它們在不同設備、瀏覽器和輔助技術上可用。
- 最後,我們將從開發和設計的角度著眼於使您的網絡應用程序完全可訪問,並引導您遵循網頁內容可訪問性指南(WCAG)。
風格和方法
- 這是一本易於理解的逐步指南,充滿了示例,將幫助您為您的網絡應用程序創建良好的使用者體驗。