Unleashing the Power of UX Analytics: Proven techniques and strategies for uncovering user insights to deliver a delightful user experience

Optimize UX analytics for your design workflow and discover effective techniques and strategies to craft unforgettable, impactful user experiences

Key Features

• Enhance your understanding of qualitative and quantitative analysis for successful UX projects
• Apply design thinking and use surveys, interviews, and UX analytics tools for better product design
• Overcome bottlenecks and challenges at each stage of the user experience

Book Description

UX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you'll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice.

Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data.

Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.

What you will learn

• Understand the significance of analytics in successful UX projects
• Apply design thinking as a problem-solving tool in a UX practice
• Explore taxonomies, dashboards, KPIs, and data visualizations to understand data enterprise in depth
• Discover key considerations to determine which UX analytics tools are best for your projects
• Craft a North Star statement and understand how it guides your work
• Design and deliver the best research findings collateral
• Get to grips with heuristics and performing the effective evaluations

Who this book is for

This book is for product managers, UX researchers, designers, and anyone involved in UX and business development, both in management roles and as individual contributors. If you are looking to master the methodologies, principles, and best practices for driving product design decisions through UX analytics, this book is absolutely the right pick for you. While a basic understanding of user experience principles is beneficial, it is not a prerequisite, as everything you need to know will be explained.

優化您的設計工作流程的UX分析，並發現製作難忘且有影響力的用戶體驗的有效技巧和策略。

主要特點：

- 提升對成功UX項目的定性和定量分析的理解
- 應用設計思維和使用調查、訪談和UX分析工具來改進產品設計
- 克服用戶體驗的每個階段的瓶頸和挑戰

書籍描述：

UX分析是一個認識到在設計用戶體驗時理解人類行為和情感的重要性的領域。它超越了僅僅的指標，採用以人為本的方法。通過這本全面指南的幫助，您將獲得建立一流UX分析實踐所需的基本技能、知識和技巧。

《發揮UX分析的力量》將為您提供必要的策略和戰術，以有效地收集、分析和解釋數據，使您能夠做出增強整體用戶體驗的明智決策。它強調同理心在理解用戶需求和渴望方面的重要性，使您能夠創造有意義且有影響力的設計解決方案。隨著您的進步，本書將引導您完成整個UX分析過程，從設定目標和定義關鍵績效指標（KPI）到實施各種研究方法和工具。您將獲得有關用戶訪談最佳實踐、可用性測試和收集定性和定量數據的技巧的見解。

憑藉數據分析和解釋的知識，您將能夠發現模式、趨勢和用戶偏好，以做出數據驅動的決策。

您將學到什麼：

- 理解在成功的UX項目中分析的重要性
- 將設計思維應用為UX實踐中的問題解決工具
- 探索分類法、儀表板、KPI和數據可視化，深入了解數據企業
- 發現確定哪些UX分析工具最適合您的項目的關鍵考慮因素
- 制定北極星聲明，並了解它如何指導您的工作
- 設計並提供最佳的研究結果資料
- 熟悉啟發法並進行有效的評估

本書適合對象：

本書適合產品經理、UX研究人員、設計師以及參與UX和業務發展的任何人，無論是管理角色還是個人貢獻者。如果您想掌握通過UX分析推動產品設計決策的方法、原則和最佳實踐，這本書絕對是您的不二之選。雖然對用戶體驗原則有基本的理解是有益的，但不是必需的，因為書中將解釋您需要知道的一切。

1. The Fundamentals of UX - A Brief Overview to Level set
2. Just What Do We Mean by Analytics?
3. Why analytics are important to successful UX projects
4. Achieving Success Through a Repeatable Process
5. Northstar Statement - Your Greenlit Marching Orders
6. Change Management - It's Not Just About the Systems, It's About the People
7. Design Thinking - The Core Problem Solving Tool in a UX Practice
8. Interviews & Personas - Best Practices for Quick and Efficient User Understanding
9. Surveys - A High Level, Broad Stroke Tool for Quick Direction
10. UX Metrics - The Story of Operational Measurement
11. Live By Your Data, Die By Your Data
12. The Tools It Takes to Gather and Consolidate Information

1. 使用者體驗基礎 - 簡要概述以建立共識
2. 我們所謂的分析是什麼意思？
3. 分析對於成功的使用者體驗專案的重要性
4. 透過可重複的流程達成成功
5. Northstar 聲明 - 指引你前進的綠燈指令
6. 變革管理 - 不僅僅關乎系統，也關乎人
7. 設計思維 - 使用者體驗實踐中的核心問題解決工具
8. 訪談與人物角色 - 快速且有效地了解使用者的最佳實踐方法
9. 調查 - 快速定位方向的高層次、廣泛工具
10. 使用者體驗指標 - 營運測量的故事
11. 憑藉數據生存，也因數據而喪命
12. 收集和整合資訊所需的工具