Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers

Key Features

- Explore a full software stack for marketing, sales, and customer services to grow your business
- Understand how to organize, track, and build better relationships with leads and customers
- Learn to prioritize and execute your marketing tasks in an efficient way

Book Description

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you'll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.

This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You'll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot's lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.

By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

What you will learn

- Explore essential steps involved in implementing HubSpot correctly
- Build ideal marketing and sales campaigns for your organization
- Manage your sales process and empower your sales teams using HubSpot
- Get buy-in from your management and colleagues by setting up useful reports
- Use Flywheel strategies to increase sales for your business
- Apply the inbound methodology to scale your marketing
- Re-engage your existing database using the HubSpot retargeting ads tool
- Understand how to use HubSpot for any B2B industry in which you operate

Who this book is for

This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.

利用HubSpot與適當的內容接觸目標受眾並將其轉化為忠實客戶。

主要特點：

- 探索一個完整的市場、銷售和客戶服務軟件堆棧，以促進業務增長。
- 瞭解如何組織、追踪和建立與潛在客戶和客戶更好的關係。
- 學習以高效的方式優先處理和執行市場營銷任務。

書籍描述：

《使用HubSpot賦予市場營銷和銷售力量》是您使用HubSpot實現業務目標的全面解決方案，以靈活和精簡的方式。通過這本書，您將使用HubSpot為銷售和市場營銷專業人員提供的即插即用解決方案，使用所有必要的工具有效地管理業務活動、銷售和市場營銷自動化流程。

本書將引導您進行一系列步驟，確保您對HubSpot的投資從第一天起就能獲得回報。您將學習如何正確設置HubSpot，並了解如何為組織獲得快速成功。接下來，您將使用HubSpot的重要工具進行SEO、社交媒體和廣告。本書還將向您展示如何使用HubSpot進行對話式營銷，並使用HubSpot的潛在客戶捕獲和參與工具創建營銷漏斗。此外，您還將掌握構建自定義報告、儀表板和通知以實現公司營銷目標的技巧。最後，您將學習如何在製造業、農業和電子商務等各種業務中使用HubSpot進行內部營銷。

通過閱讀本書，您將具備設置有效市場營銷活動並利用銷售工作所獲得的洞察力的能力。

您將學到什麼：

- 探索正確實施HubSpot所涉及的基本步驟。
- 為您的組織建立理想的市場營銷和銷售活動。
- 使用HubSpot管理銷售流程並賦予銷售團隊力量。
- 通過設置有用的報告獲得管理層和同事的支持。
- 使用Flywheel策略增加業務銷售。
- 應用內部營銷方法來擴大您的市場。
- 使用HubSpot的重新定位廣告工具重新吸引現有數據庫。
- 瞭解如何在您所操作的任何B2B行業中使用HubSpot。

本書適合對銷售和市場營銷專業人員、企業主和企業家，他們希望使用HubSpot擴大其銷售和市場營銷活動。開始閱讀本書需要對關鍵市場營銷術語有基本的理解。

1. Overview of HubSpot - What you MUST know
2. Generating Quick Wins with HubSpot in the First 30 Days
3. Using HubSpot for Managing Sales Processes Effectively
4. Empowering your sales team through HubSpot
5. Increasing Online Visibility Using HubSpot's SEO Tool
6. Getting Known through Social Media on HubSpot
7. Expanding your reach with Paid Ads managed on HubSpot
8. Conducting a Portal Audit
9. Converting your visitors to customers
10. Revise your database with the HubSpot email marketing tools
11. Proving That Your Efforts Worked Using the Reports
12. Inbound or Outbound – Which Is Better for Your Business?
13. Leveraging the Benefits of the Marketing Flywheel
14. Using Hubspot For all Types of Businesses

1. HubSpot概述 - 你必須知道的事情
2. 在最初的30天內使用HubSpot獲得快速成功
3. 使用HubSpot有效管理銷售流程
4. 通過HubSpot賦予你的銷售團隊更大的能力
5. 使用HubSpot的SEO工具增加線上能見度
6. 在HubSpot上透過社交媒體讓自己被認識
7. 通過在HubSpot上管理付費廣告來擴大你的影響力
8. 進行一次門戶審核
9. 將你的訪客轉化為客戶
10. 使用HubSpot的電子郵件營銷工具修訂你的資料庫
11. 使用報告證明你的努力取得了成效
12. 入站還是出站 - 哪一種對你的業務更好？
13. 利用行銷飛輪的好處
14. 將HubSpot應用於各種類型的企業