How Photographs are Sold: Stories and Examples of How Fine Art Photographers Sell Their Work (Paperback)

Alain Briot

  • 出版商: Rocky Nook
  • 出版日期: 2014-02-13
  • 定價: $1,200
  • 售價: 6.0$720
  • 語言: 英文
  • 頁數: 192
  • 裝訂: Paperback
  • ISBN: 1933952938
  • ISBN-13: 9781933952932
  • 相關分類: 設計攝影 Photograph
  • 立即出貨 (庫存 < 3)

商品描述

In How Photographs Are Sold, author and fine art photographer Alain Briot has compiled stories and examples of how several successful photographers market and sell their work. The book features information from photographers who earn a living from their artwork, as well as from others who sell their artwork to further their passion rather than as their main source of income. It also includes examples from Alain's personal experience selling his fine art photographs.

The featured photographers come from a variety of backgrounds and use a broad range of techniques for selling their artwork. They share information about their personal styles, what has worked for them and what hasn't, where they have sold their work, and more. Also included are images of each photographer's selling environment and examples of the marketing materials they use.

Topics include:

  • A description of the selling venues used by each artist: wholesale, retail, galleries, art shows, websites, etc.
  • Various photographic genres: landscape, wildlife, flowers, portraiture, etc.
  • A variety of business challenges and solutions
  • A description of the business approach used by each artist
  • A biography of each artist
  • Skill enhancement exercises to help the reader develop their skills
This book is designed to meet the needs of both amateur and professional fine art photographers. Whether you're just getting started in the fine art photography business or have been working at it for years, this book will prove to be a valuable resource.

This book differs from Alain's previous marketing book, Marketing Fine Art Photography, in that this is not a manual but a collection of stories and examples. While Alain's first marketing book tells you how to sell your work, this second book shows you how to sell your work.

商品描述(中文翻譯)

在《攝影作品如何銷售》一書中,作者兼藝術攝影師Alain Briot匯集了幾位成功攝影師如何行銷和銷售他們的作品的故事和例子。這本書包含了從藝術攝影作品中維生的攝影師的資訊,以及那些將銷售作品作為推動他們熱情的方式而非主要收入來源的攝影師的資訊。書中還包括了Alain個人銷售藝術攝影作品的經驗和例子。

這些特色攝影師來自不同的背景,並使用各種各樣的技巧來銷售他們的作品。他們分享了關於個人風格、成功和失敗的經驗、作品的銷售地點等資訊。書中還包含了每位攝影師的銷售環境圖片和他們使用的行銷材料的例子。

主題包括:
- 每位藝術家使用的銷售場所的描述:批發、零售、畫廊、藝術展覽、網站等。
- 不同的攝影類型:風景、野生動物、花卉、肖像等。
- 各種業務挑戰和解決方案。
- 每位藝術家使用的業務方法的描述。
- 每位藝術家的傳記。
- 幫助讀者提升技能的練習。

這本書旨在滿足業餘和專業藝術攝影師的需求。無論你是剛剛開始從事藝術攝影業務還是多年來一直從事這個行業,這本書都將是一個寶貴的資源。

這本書與Alain之前的行銷書《行銷藝術攝影》不同,因為這不是一本指南,而是一本故事和例子的集合。Alain的第一本行銷書告訴你如何銷售你的作品,而這本第二本書則向你展示如何銷售你的作品。