Design Management: Managing Design Strategy, Process and Implementation

Design Management – the management of design
strategies, processes and projects – is an intricate
subject. As the role of design in the world continues
to broaden, organisations are increasingly viewing
design as being integral to their decision-making
processes.

This book leads the student through the key knowledge,
practice and skill areas of design management,
focusing on the strategy, process and implementation
involved in the management of design.

Opening with a contextual overview of the subject,
this book then explores the stages involved in the
application of design to business. Each topic is
accompanied by key questions that get the reader
thinking about the issues raised, and professional
case studies and interviews demonstrate the knowledge
and practices described. Areas of key practical skill
are outlined to bridge the gap between creativity
management, academic theory and professional
practice.