Digitalization in Companies: From Theoretical Approaches to Practical
Barton, Thomas, Müller, Christian, Seel, Christian
- 出版商: Springer
- 出版日期: 2024-05-31
- 售價: $2,370
- 貴賓價: 9.5 折 $2,252
- 語言: 英文
- 頁數: 268
- 裝訂: Quality Paper - also called trade paper
- ISBN: 365839093X
- ISBN-13: 9783658390938
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商品描述
The book conveys current approaches to digitization in companies and shows how digitization projects can be successfully and safely implemented in practice. Based on the description of a changing value creation and working world, the changes associated with digitization are explained using application scenarios: New business models and business processes are being established, the development of products is changing as is the interaction with customers, new opportunities but also new risks are emerging.
The authors of the article present the basics as well as concepts for the concrete planning and implementation of the digitization of processes and applications. Aspects of IT security are not neglected either.
The editors' work is based on questions from entrepreneurial practice and is also suitable for students and teachers.
商品描述(中文翻譯)
這本書介紹了企業中目前的數位化方法，並展示了如何成功且安全地實施數位化項目。通過描述不斷變化的價值創造和工作世界，解釋了與數位化相關的變化，並使用應用場景進行說明：建立新的商業模式和業務流程，產品開發和與客戶的互動也在變化，出現了新的機會和風險。
文章的作者介紹了數位化流程和應用的基礎知識和概念，同時也不忽略了IT安全方面的考慮。
編輯們的工作基於企業實踐中的問題，同時也適合學生和教師閱讀。
作者簡介
Prof. Dr. Thomas Barton is a professor at Worms University of Applied Sciences. His focus is on the development of operational applications, e-business and digitalization.
Prof. Dr. Christian Müller is a professor at the Wildau University of Applied Sciences. His focus is on operations research, simulation of business processes and internet technologies.
作者簡介(中文翻譯)
Prof. Dr. Thomas Barton 是 Worms應用科學大學的教授。他的研究重點是運營應用程式的開發、電子商務和數位化。
Prof. Dr. Christian Müller 是 Wildau應用科學大學的教授。他的研究重點是運營研究、商業流程模擬和網路技術。
