Apple Design (Hardcover)

Friedrich von Borries, Ina Grätz, Harald Klinke, Bernd Polster, Henry Urbach, Thomas Wagner, Peter Zec

  • 出版商: Hatje Cantz
  • 出版日期: 2011-11-30
  • 售價: $2,100
  • 貴賓價: 9.5$1,995
  • 語言: 英文
  • 頁數: 320
  • 裝訂: Hardcover
  • ISBN: 3775730117
  • ISBN-13: 9783775730112
  • 已絕版

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商品描述

Easily one of the most influential and popular design companies of our era, Apple has made electronics design history with its innovative iMacs, iPhones, iPods and iPads. Apple Design features over 200 examples of outstanding Apple designs by Jonathan Ive (born 1967), the company's Senior Vice President of Industrial Design, who since 1997 has been responsible for the design of all of Apple's products. Over the past decade, Ive and his team of designers have created elegant and user-friendly designs that have significantly advanced the brand's cult status as it enters the new millennium. Examining each of these in detail, and with full color throughout, Apple Design compares various approaches to industrial design alongside Apple's, and casts light on numerous aspects of its history, deepening our understanding of contemporary industrial design. Following an analysis of the forms and functions of the featured Apple products, the book provides an explanation of the innovative production methods and materials applied. Last but not least, it examines Apple design's overt references to the simplified forms of the products manufactured by the great German brand Braun, and enumerates the famous "Ten Rules for Good Design" promulgated by the company's chief designer, Dieter Rams, showing in each case how Apple has deployed and fulfilled them.

商品描述(中文翻譯)

蘋果公司是我們時代最具影響力和受歡迎的設計公司之一,以其創新的iMac、iPhone、iPod和iPad在電子設計史上留下了深刻的印記。《蘋果設計》收錄了蘋果公司高級副總裁Jonathan Ive(1967年出生)設計的200多個優秀蘋果產品,自1997年以來,他一直負責蘋果所有產品的設計工作。在過去的十年中,Ive和他的設計團隊創造了優雅且用戶友好的設計,顯著提升了該品牌在新千年的崇拜地位。《蘋果設計》詳細考察了每個產品,並以全彩色呈現,比較了蘋果的工業設計與其他不同方法的設計,並闡明了蘋果設計的許多方面,深化了我們對當代工業設計的理解。在分析所展示的蘋果產品的形式和功能之後,本書還解釋了創新的生產方法和應用的材料。最後,它探討了蘋果設計明顯參考了德國著名品牌Braun的簡化形式,並列舉了該公司首席設計師Dieter Rams提出的著名的“十條好設計原則”,並展示了蘋果如何應用和實現這些原則。