敏捷產品管理：用Scrum創建客戶喜愛的產品

本書闡述了產品負責人的角色和職責，描述了各類基於Scrum框架的敏捷產品管理實踐，包括利用緊急需求、創建最小可銷售產品、利用早期客戶反饋及與開發團隊密切合作等。本書將產品管理與敏捷開發環境相結合，通過真實的案例，展示瞭如何使用Scrum創建成功的產品，對何為出色的產品負責人給出了明確的定義，並就如何履行這一角色的職責提供了實用的指南。本書的核心內容包括：理解產品負責人的角色；創建產品願景；梳理產品待辦列表；制訂發布計劃；在沖刺計劃會議中協作；轉型為產品負責人。

第1 章 理解產品負責人的角色·········································.1
1.1 產品負責人的角色···············································.4
1.2 產品負責人的理想特徵·········································.6
1.3 與團隊合作························································12
1.4 與Scrum Master 共同協作····································13
1.5 與客戶、用戶、乾系人合作···································15
1.6 產品負責人角色的延展·········································17
1.7 常見錯誤···························································22
1.8 反思································································27
第2 章 產品願景··························································29
2.1 構思產品願景·····················································32
2.2 願景的理想質量··················································34
2.3 最小適銷產品·····················································36
2.4 簡潔································································40
2.5 客戶需求和產品屬性············································43
2.6 願景的生成方式··················································45
2.7 願景的創建方法··················································47
2.8 願景與產品路線圖···············································52
2.9 最小產品與產品版本············································53
2.10 常見錯誤·························································55
2.11 反思·······························································58
第3 章 產品待辦列表····················································61
3.1 產品待辦列表的“DEEP”特徵······························64
3.2 梳理產品待辦列表···············································66
3.3 發掘和描述條目··················································68
3.4 產品待辦列表的優先級排序···································72
3.5 準備沖刺計劃會議···············································78
3.6 條目的規模························································85
3.7 處理非功能性需求···············································90
3.8 產品待辦列表的擴展············································92
3.9 常見錯誤···························································94
3.10 反思·······························································98
第4 章 產品發布計劃····················································99
4.1 時間、成本和功能············································.102
4.2 凍結質量························································.105
4.3 盡早且頻繁發布···············································.106
4.4 季度循環························································.109
4.5 速率·····························································.110
4.6 發布燃盡························································.111
4.7 發布計劃························································.116
4.8 大型項目的發布計劃·········································.121
4.9 常見錯誤························································.124
4.10 反思····························································.126
第5 章 沖刺會議中的協作···········································.129
5.1 沖刺計劃會議··················································.132
5.2 定義“完成”··················································.134
5.3 Scrum 每日站會···············································.135
5.4 沖刺待辦列表和沖刺燃盡圖································.136
5.5 沖刺評審會議··················································.137
5.6 沖刺回顧會議··················································.139
5.7 大型項目的沖刺會議·········································.141
5.8 常見錯誤························································.144
5.9 反思·····························································.147
第6 章 轉型為產品負責人···········································.149
6.1 成為優秀的產品負責人······································.152
6.2 培養優秀的產品負責人······································.155
6.3 反思·····························································.159