Marketing in a Transition Economy: New Realities, Challenges and Prospects

Hossain, Muhammad Ismail, Akter, Nasrin, Muzareba, Abureza M.

Marketing in a Transition Economy: New Realities, Challenges and Prospects
  • 出版商: Palgrave MacMillan
  • 出版日期: 2024-08-10
  • 售價: $4,190
  • 貴賓價: 9.5 折 $3,981
  • 語言: 英文
  • 頁數: 289
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 9819735521
  • ISBN-13: 9789819735525
  • 相關分類: 行銷/網路行銷 Marketing

    • 尚未上市，無法訂購

商品描述

This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book.

The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry.

商品描述(中文翻譯)

本書以本地、區域和國際企業的案例研究為基礎，展示了市場營銷是一種對環境敏感的活動，需要環境特定的處理。孟加拉國的商業生態系統與發達國家和發展中國家的商業生態系統有很大的不同，這是由於物流、基礎設施、法律法規執行、文化差異和競爭力等一系列因素造成的。本書揭示了孟加拉國與西方和/或其他發展中國家之間的商業實踐差異。

本書介紹了與商業不同方面的上下文操作現實的細微差異，包括營銷環境和管理、消費者行為、供應鏈管理、品牌管理、客戶關係管理、服務營銷、數字營銷、整合營銷傳播和營銷倫理。這些獨特案例所分享的商業知識必將使本書成為學術界和行業的有效資源。

作者簡介

Professor Muhammad Ismail Hossain, Dean of Academic Affairs, Monash and LSE Program at Universal College Bangladesh and Professor, Department of Marketing, University of Dhaka. He received his Ph.D. in consumer behavior from Monash University, Australia. His research interests lie in the fields of tourism, consumer behavior, and supply chain management. As a consultant, he worked for government projects, not-for-profits, and for-profit local and international organizations.

Professor Nasrin Akter, Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh. She received her Ph.D. in supply chain management from RMIT University, Australia. As a consultant, she has collaborated with Friedrich-Ebert-Stiftung (FES), Germany, International Centre for Development and Decent Work (ICDD), University of Kassel, Germany.

Abureza M Muzareba serves as a Professor in the Department of Marketing at the University of Dhaka, Bangladesh. He earned his PhD from the University of Sheffield, England. He has research experience with USAID; IFPRI; the University of Sheffield; the UK Cabinet Office; Barnsley City Council, England; SME Foundation Bangladesh; and Care Bangladesh.

作者簡介(中文翻譯)

敬啟者，

以下是翻譯結果：

敬啟者，

穆罕默德·伊斯梅爾·侯賽因教授，孟加拉國綜合學院孟大和倫敦政經學院計畫的學術事務主任，以及孟加拉達卡大學市場學系的教授。他在澳大利亞蒙納士大學獲得消費者行為博士學位。他的研究興趣涵蓋旅遊、消費者行為和供應鏈管理等領域。作為顧問，他曾為政府項目、非營利組織以及本地和國際的營利組織工作。

納斯林·阿克特教授，孟加拉達卡大學商學院市場學系。她在澳大利亞皇家墨爾本理工大學獲得供應鏈管理博士學位。作為顧問，她曾與德國弗里德里希·埃伯特基金會（FES）、德國卡塞爾大學發展與體面工作國際中心（ICDD）合作。

阿布雷扎·M·穆扎雷巴教授，孟加拉達卡大學市場學系。他在英國謝菲爾德大學獲得博士學位。他在美國國際開發署（USAID）、國際食物政策研究所（IFPRI）、謝菲爾德大學、英國內閣辦公室、巴恩斯利市議會、孟加拉國中小企業基金會和孟加拉國Care組織等機構擁有研究經驗。

謹此翻譯。

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