Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns, 3/e (Paperback)

Brian Carter

Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns, 3/e (Paperback)
  • 出版商: QUE
  • 出版日期: 2011-12-24
  • 定價: $800
  • 售價: 8.0 折 $640
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 078974113X
  • ISBN-13: 9780789741134
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨 (庫存 < 3)

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商品描述

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices

 

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!

 

You’ll Learn How To:

• Get started fast with Facebook, even if you’re new to it

• Develop winning Facebook marketing strategies

• Master new best practices for creating “best in class” Facebook pages

• Design Facebook ads that drive more clickthroughs at lower cost

• Reach customers outside Facebook with Facebook Connect and social plugins

• Use images and other media to personalize your presence and engage visitors

• Build thriving Facebook communities that promote loyalty and innovation

• Market to customers on the move via Facebook mobile apps

• Monitor what your customers are saying in real-time

• Protect your privacy—and your customers’ privacy, too

• Use Facebook Credits social currency to attract new customers and promote product sampling

• Track your performance with Facebook Analytics

• Prepare to profit from tomorrow’s Facebook trends and innovations

商品描述(中文翻譯)

《Facebook行銷：簡單、逐步指南—100%更新Facebook最新功能和最佳實踐》

您最好的客戶和潛在客戶都在Facebook上：超過8億人。您的業務也需要在那裡：不僅僅是一個普通的“頁面”，而是一個智能、低成本的行銷計劃，能夠發揮作用。《Facebook行銷，第三版》將幫助您規劃、執行、測量和優化該計劃。兩位世界級社交媒體行銷專家將向您展示如何充分利用Facebook最有價值的新業務功能，包括Facebook訊息、優惠、地點、積分、連接、移動應用等等。這個完全改版的新版本提供了數十個關於廣告、分析、推廣和隱私等方面的新技巧和最佳實踐。無論您是企業家、行銷人員還是公關專業人士，它都將幫助您找到並從您的客戶中獲利，他們現在就在Facebook上！

您將學到以下內容：
• 即使您是新手，也能快速上手Facebook
• 制定成功的Facebook行銷策略
• 掌握創建“最佳類別”Facebook頁面的最新最佳實踐
• 設計能夠以更低成本獲得更多點擊的Facebook廣告
• 通過Facebook連接和社交插件與Facebook之外的客戶接觸
• 使用圖像和其他媒體來個性化您的存在並吸引訪客
• 建立繁榮的Facebook社群，促進忠誠度和創新
• 通過Facebook移動應用向移動客戶進行行銷
• 實時監控客戶的言論
• 保護您的隱私和客戶的隱私
• 使用Facebook積分社交貨幣吸引新客戶並促進產品抽樣
• 使用Facebook分析跟踪您的表現
• 為明天的Facebook趨勢和創新做好準備

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