Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Paperback)

Simon Salt

  • 出版商: QUE
  • 出版日期: 2011-02-10
  • 定價: $875
  • 售價: 8.0$700
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 0789747219
  • ISBN-13: 9780789747211
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨



Front cover

“Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.”

–Peter Shankman


Back cover

Social Location Marketing

Breakthrough social location marketing techniques for promoting
your service, product, or venue!

Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!


You’ll Learn How To:

•           Understand how social location marketing works and what it can (and can’t) do for your business

•           Learn the surprising realities about who uses social location software

•           Know your customers and their motivations–and build marketing plans around them

•           Develop communities of customer advocates who’ll work on your behalf

•           Use games, competitions, time-limited offers, and other innovative approaches

•           Successfully reach teens, tweens, women, or men

•           Discover proven approaches for fashion, retail, hospitality, and restaurants

•           Effectively handle criticism, and transform negatives into positives

•           Preview brand-new social location tools, including Google Hotpot

•           Understand the privacy issues associated with social location marketing


SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011.







《社交位置行銷》提供了強大的新方法,幾乎可以推廣任何產品、服務或場所。現在,先驅專家西蒙·索爾特(Simon Salt)將向您展示如何充分利用它!索爾特介紹了Foursquare、Gowalla、Yelp等應用程式,幫助您選擇最佳選項,並建立具有成本效益的行銷計劃。通過真實案例,您將學習如何接觸到您的關鍵受眾和市場部分...制定並執行具有實際預算的成功策略...測量活動並計算投資回報率...避免昂貴的錯誤...等等!無論您的目標、角色或行業如何,本書都將幫助您在客戶所在的地方找到新客戶,增強忠誠度和保留率,並大幅提高利潤!

• 瞭解社交位置行銷的運作方式以及它對您的業務能做到什麼(以及不能做到什麼)
• 了解使用社交位置軟體的使用者的驚人事實
• 瞭解您的客戶及其動機,並圍繞他們建立行銷計劃
• 建立客戶倡導者社群,他們將為您工作
• 使用遊戲、競賽、限時優惠和其他創新方法
• 成功接觸到青少年、青少年、女性或男性
• 發現時尚、零售、酒店和餐廳的成熟方法
• 有效處理批評,將負面轉化為正面
• 預覽全新的社交位置工具,包括Google Hotpot
• 瞭解與社交位置行銷相關的隱私問題

西蒙·索爾特(Simon Salt)是一位重要的社交媒體影響者,與大型品牌和國際公關公司合作。在參與了三個成功的初創公司之後,他現在領導自己的市場傳播公司,客戶名單包括財富500強公司。索爾特現在正在美國進行社交媒體巡迴演講,講解社交位置分享。他曾在BlogWorld、Internet Summit等重要會議上發表演講,並將在2011年的SXSW上發表演講。