Laws of UX: Using Psychology to Design Better Products & Services

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces.

You'll learn:

• How aesthetically pleasing design creates positive responses
• The principles of psychology most useful for designers
• How these psychology principles relate to UX heuristics
• Predictive models including Fitts's law, Jakob's law, and Hick's law
• Ethical implications of using psychology in design
• A practical framework for applying principles of psychology in your design process

This updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.

了解心理學，特別是了解使用者如何在數位介面上行為和互動的心理學，可能是設計師最有價值的非設計技能。即使設計再優雅，如果迫使使用者遵從設計而不是在人們感知和處理周圍世界的「藍圖」內工作，它也可能失敗。

這本實用指南解釋了如何應用心理學的關鍵原則來建立更以人為中心和直觀的產品和體驗。作者Jon Yablonski將熟悉的應用程式和體驗進行解構，提供清晰的示例，說明UX設計師如何建立適應使用者感知和處理數位介面的介面。

你將學到：
- 美學設計如何產生正面回應
- 對設計師最有用的心理學原則
- 這些心理學原則與UX啟發式的關聯
- 預測模型，包括Fitts定律、Jakob定律和Hick定律
- 在設計中使用心理學的道德影響
- 在設計過程中應用心理學原則的實用框架

這本更新的版本更深入地關聯到書中探討的原則所依據的心理學概念，並附帶UX方法和技巧。示例已更新，以確保解構的應用程式和體驗保持熟悉和相關。