Advanced Web Metrics with Google Analytics, 3/e (Paperback)

Brian Clifton

  • 出版商: Sybex
  • 出版日期: 2012-04-03
  • 定價: $1,370
  • 售價: 9.5$1,302
  • 語言: 英文
  • 頁數: 600
  • 裝訂: Paperback
  • ISBN: 1118168445
  • ISBN-13: 9781118168448
  • 相關分類: Google Analytics
  • 立即出貨 (庫存 < 3)

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商品描述

Get the latest information about using the #1 web analytics tool from this fully updated guide

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

  • Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
  • Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
  • Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
  • Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more

Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

商品描述(中文翻譯)

「從這本全新更新的指南中獲取有關使用頂尖網站分析工具的最新資訊」

「Google Analytics 是數百萬個網站擁有者使用的免費工具,用於評估他們的努力效果。它的修訂界面和新功能將提供更多增加您的網站價值的方法,而本書將教您如何充分利用每一個功能。本書根據讀者和客戶的要求提供了新的內容,幫助您實施新的方法和概念,追蹤社交和移動訪客,使用新的多通道漏斗報告功能,了解應該使用哪些過濾器等等。」

「本書將帶您了解翻新後的 Google Analytics 中的所有新工具,並包含讀者和用戶特別為新 GA 用戶提出的內容要求。它涵蓋了社交媒體分析功能、高級分割顯示、多儀表板配置以及使用前 20 報告的方法。本書還提供了詳細的最佳實踐實施指南,涵蓋了高級主題,例如如何設置 GA 以追蹤動態網頁、橫幅、外部連結和聯繫表單。此外,本書還包含案例研究,並演示了如何優化按點付費帳戶、整合 AdSense、使用新報告和報告工具、進行廣告版本測試等等。」

「在《Advanced Web Metrics with Google Analytics, 3nd Edition》中,通過有關 Google Analytics 的詳細信息和建議,使您的網站成為一個更有效的業務工具。」